Bethany Improvement Foundation
3737 N College Ave #224
Bethany OK 73008
Tax Exempt Status Public Supported Charity
Mission Statement The mission of the Bethany Improvement Foundation is to benefit the community of Bethany, Oklahoma through charitable projects.
Contact Information
Contact Name Arlita Harris
Contact email arlita.harris@gmail.com
Address 3737 N College Ave #224
Bethany, OK 73008
Phone (405) 312-0155
County Oklahoma County
How to Give
Other ways to donate, support or volunteer Mail check, credit card donations by mail or phone, volunteer for Bethany 66 Festival or other events and activities.
Financial Summary
 
 
Projected Revenue $12,040.00
Projected Expenses $10,500.00
History and Background
Year Founded 2010
IRS Ruling Year 2010
State Registration Expiration Dec 2014
Statements
Mission The mission of the Bethany Improvement Foundation is to benefit the community of Bethany, Oklahoma through charitable projects.
Background The organization began in November, 2008 as the Bethany Centennial History Committee. It was converted to the Bethany Improvement Foundation in 2010 and incorporated as a 501c3 charitable organization.The Bethany Improvement Foundation is organized exclusively for charitable purposes to benefit the citizens of Bethany, Oklahoma, to receive funds (grants, memberships, sponsorships, sales receipts, and contributions) through the sponsorship of projects, events, and activities which promote the improvement of Bethany, Oklahoma. In 2009, the 20-member Bethany Centennial History Committee wrote, published, and sold 546 copies of the 256-page hardback, full-color Bethany Centennial History Book.  The committee professionally recorded numerous oral histories of Bethany’s founding families, adding those tapes to the Bethany Library and the Oklahoma Voices state-wide project. In 2010, the first Bethany historical murals were painted on buildings at Route 66 and Asbury. In 2011, the Bethany Improvement Foundation sponsored the first Bethany 66 Festival, to celebrate our heritage.The collection of over 300 family stories, as well as the histories of Bethany’s churches, schools, businesses, colleges, and city made the city more aware of and interested in its heritage. The committee was approached about doing centennial murals, but we didn’t feel we could take on any more projects until the book and oral histories were complete. There is enthusiasm about the Bethany Murals Project because of Bethany’s location on historic Route 66 (our Main Street) and the fact that the famous muralist, Dr. Bob Palmer, lives in Bethany but has not painted any murals here. The first historic murals were painted on walls of two buildings at Route 66 and Asbury in May, 2010, additional murals were painted at Route 66 and College.  Two additional murals were painted in 2013; one additional mural in 2014.  Capital funds are being solicited for the renovation and enlarging of the Bethany Library ($2.5 million project) and the Billboard Museum on Route 66.  A memorial to police chaplain Wally Renegar is near completion at the Bethany Police Station, with a sculpture by Scott Stearman to be installed before the end of 2014.  $2,000 is needed for the maintenance and completion of the landscaping and drainage for the Renegar project. 
Impact The association shall receive funds (grants, membership, sponsorships, sales receipts, and contributions) through the sponsorship of projects, events and activities which promote the improvement of Bethany, Oklahoma. These funds will be used for charitable community projects, including, but not limited to, the painting of murals on buildings and walls in Bethany, the Bethany 66Festival, tourism, Billboard Museum, and the Bethany Library Building Fund. All funds, whether income or principal, and whether acquired by gift or contribution or otherwise, shall be devoted to said purposes.
Needs Bethany Depot Plaza - $250,000 a community performance and farmer's market venue in downtown Bethany;  Bethany Murals Project - $2500 to $5000 each for murals for downtown businesses, Bethany Library Renovation and Expansion - $2.5 million; Billboard Museum - $5,000 or volunteer services for business plan, $2 million in capital funds for land acquisition and construction. $2,000 for completion of the Wally Renegar Memorial landscaping and drainage. 
CEO/Executive Director Statement The Bethany Improvement Foundation was organized to give people a place to leave a legacy gift for Bethany's improvement.  Our first projects have been the Bethany Centennial History Book, Bethany Murals, Bethany 66 Festival, formation of the Billboard Museum, design of the Bethany Depot Plaza, and oral histories.  We are working with tour companies to bring bus trips to Bethany.  Future plans include construction of a downtown performance venue, and renovated/enlarged public library.
Board Chair Statement
Challenges are staying focused on our mission to make Bethany a better place to visit and to live.  We love Bethany and its quaintness and family quality.  People come back to Bethany after visiting here once.  The character of the people and quality of the environment make it a place to want to raise families and to live out retirement years. 
 
Area Served
Area Served
Geographic Area Served
Bethany
Bethany, Oklahoma community
Service Categories
Secondary Organizational Category Arts,Culture & Humanities/Fund Raising & Fund Distribution
Tertiary Organizational Category Public & Societal Benefit/Citizen Participation
Programs
Description The Bethany Centennial History Book was published in 2010 and 546 copies were sold. 
Strategy
Population Served Families K-12 (5-19 years) Aging, Elderly, Senior Citizens
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Sold 546 books to raise funds for initial projects.  Donated $5,000 to Children's Center
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Built local pride in community's history, used for murals, historic pageant, and other community projects. Demand has encouraged publication of a second volume. 
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Enthusiastic response to a first project.  Impetus to go forward with additional community projects and to form 501c3 organization.
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Contribution of $5,000 to Children's Center. Books sold out within weeks of publication (at $60 each).
Description The Bethany Improvement Foundation has commissioned internationally-known muralist, Dr. Bob Palmer, to paint historic murals throughout downtown Bethany as a tourist attraction and an ongoing recognition of they city's 100+ years on Route 66. We are currently working on the design of a brochure showing a walking tour of the murals.
Strategy
Population Served US& International Families General/Unspecified
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Retail sales tax revenues and numbers of international visitors have increased. 
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Visitors to Bethany who are driving Route 66 will stop to see the murals and shop/dine in our community.  Business owners will have an incentive to beautify their buildings.  Retail sales will increase providing tax dollars for city improvement. 
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Interviews with people viewing the murals indicate that they are visiting Bethany for the first time and stopped to see the murals.  Many are international visitors. 
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. The murals have been included in publications describing Route 66 destinations. 
Description The Bethany Plaza Performance Venue has been designed by architect Troy Rhodes for a downtown location for concerts, recitals, movies, farmer's market, tourism welcome center, and other public uses. We are now in the fund-raising stage to do construction of the performance venue. 
Strategy
Population Served Families K-12 (5-19 years) Adults
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. The performance venue funding will become available so that it can be constructed in 2015-16. 
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Residents, students, and visitors will see Bethany as a place to stay and be entertained and to share their talents with others. 
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Grant receipt for construction of the venue. 
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Successful programming and attendance records. 
Description The Bethany Library was constructed in 1965.  Although it is operated by the Metropolitan Library System, the building is owned by the City of Bethany,  It needs a 5,000 square foot expansion for meeting space, children's programming, public ADA-compliant restrooms, and a computer lab.  The current 8,000 square foot space needs renovated and updated. 
Strategy
Population Served Families Unemployed, Underemployed, Dislocated Children Only (5 - 14 years)
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Passage of a bond referendum in 2014 or provision of grant funding to provide 2/3 of the needed building cost of $3.5 million.  Almost $1 million in funds are available from the Metropolitan Library System. 
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Bethany's updated library will be able to serve the current population's needs for another 20 years. 
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Adequate library services for Bethany, including those who do not have access to computers at home. 
Description

The Billboard Museum will present a fun, educational, and immersive experience that captures the imagination by exploring the unique art and rich outdoor advertising heritage of America starting from the late 1800s. Working with billboard and sign companies, and private collectors, the Bethany Museum Association will collect, preserve, interpret, exhibit, educate and instill appreciation for the art of roadside advertising.  The Billboard Museum Association is now a 501-c-3 charitable organization and is receiving funds for the establishment of the museum, preferably on Route 66 in Bethany.

Strategy
Population Served US& International Families Adolescents Only (13-19 years)
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Property will be acquired for the location of the Billboard Museum along the Route 66 corridor, preferably in Bethany, OK.  Working with developers of a Retroplex Vintage Shopping Village, the Billboard Museum will draw national and international visitors to the Bethany area. The Billboard Museum Association is doing active fundraising and seeking 25 acres of appropriate available property.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. American Roadside Advertising will be preserved; graphic artists will be able to study the history of advertising through a research center located within the museum which will serve the needs of students, educators, advertising professionals, researchers and scholars.

 

Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Tourists, especially tour buses; events held at the museum. 
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Completion of the project with tourist figures and usage attendance by groups
Comments on Programs
CEO/Executive Director/Board Comments The book sold out almost overnight.  The project was very successful.  We were able to donate $5,000 from the proceeds to the Children's Center, after all expenses were paid.  Ongoing contributions have been used for murals.  The Bethany 66 Festival has been successful and raised funds for other projects. 
CEO/Executive Director
CEO/Executive Director Marcia Feisal
Start Date Jan 2010
Email mfeisal77@gmail.com
Experience Marcia M. Feisal 8328 NW 73rd, Oklahoma City, OK 7313273405-740-2095 mfeisal77@gmail.com(mailto:mfeisal85@gmail.com)   Education • Master of Arts Southern Nazarene University, 1990 Communication education • 15 Additional hours in master of science in journalism University of Oklahoma,  Bachelor of Science University of Oklahoma, December 1980 Major: Journalism and education; minor: history and political science  Experience Acting Department Chair for Art and Design Department, May 2007-present Assistant Professor, August 1995-2011, Southern Nazarene University, speech and mass communication Publications Adviser, Photography teacher, 1981-1989, Putnam City North High School, Keynote Speaker for summer workshops in Okla., Texas, La., Neb., Tenn., N.C., and Ill.,  JOSTENS, 1984-present. Coordinated mural service project at Millwood Elementary School, Oklahoma City, Okla.  Publicity and event planning for Putnam City West Class of 1977’s class reunions.  Lois A. Thomas Award recipient from Oklahoma Interscholastic Press Advisers Association’s for State Journalism Teacher of the Year, 1989. OIPAA Lifetime of Achievement in Service to the Field of  Scholastic Journalism award, 1995 Faculty sponsor for the Arrow yearbook, 1990-present.. Publications Board member, 1990-present. Community Service Daughter of the American Revolution, Colonel John Starke, Jr.  Leadership Bethany, Class of 1998.
Senior Staff
NameTitle
Arlita HarrisSecretary-Treasurer
Staff
Number of Full-time Staff 0
Number of Part-time Staff 0
Number of Contract Staff 0
Number of Volunteers 30
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? No
Management reports to board? Yes
Staff Demographics - Ethnicity
Caucasian 9
Hispanic/Latino 1
Staff Demographics - Gender
Male 6
Female 4
Organizational Plans
Fundraising Plan Under Development
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 3
Date Strategic Plan Adopted May 2013
Management Succession Plan Under Development
Organization Policies and Procedures Under Development
Collaborations
BIF collaborates with the Bethany Downtown Merchants Association, City of Bethany, Holiday Inn Express, and Northwest Chamber of Commerce in tourism development.  We are joint members of Frontier Country Marketing.  We collaborated with the Kiwanis Club in painting a historic mural about the postal service.  BIF and the City of Bethany are collaborating on downtown parking lot construction and the provision of a performance venue, as well as enlarging and renovating of the Bethany Library. We are collaborating with the Bethany Police Department and Eagle Scouts in the building of the Wally Renegar Memorial.  
Awards
Awards
Award/RecognitionOrganizationYear
Outstanding Festival AwardFrontier Country Marketing Association2013
Leadership in ActionNorthwest Oklahoma Chamber of Commerce2013
Comments on Staff & Management
CEO/Executive Director/Board Comments This is a volunteer organization.  There are no paid employees.
Board Chair
Name Marcia Feisal
Company Affiliation Community volunteer
Term Jan 2014 to Dec 2016
Email mfeisal77@gmail.com
Board of Directors
List Current as of Jan 01, 2017
Board of Directors List
NameAffiliationStatus
Angela Bumpus Voting
Priscilla Cude Voting
Marcia Doom Voting
Marcia Feisal Community volunteerVoting
Daniel Fields Voting
David Holt Voting
Joan Jenkinson Voting
Randy Luinstra City of BethanyVoting
John Lunn Bethany Public SchoolsVoting
John Martin Butterfield FoundationVoting
Susan Martin The Bethany Law CEnterVoting
Ron Mercer Voting
Ted Snoddy MidFirst BankVoting
Phillip Suarez Edward JonesVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 1
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 6
Female 4
Governance
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 100 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? Under Development
Standing Committees
Strategic Planning / Strategic Direction
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Current Fiscal Year
Fiscal Year Jan 01, 2017-Dec 31, 2017
Current Year Budgeted Total Income $12,040
Current Year Budgeted Total Expenses $10,500
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
$6,330$4,850$9,010
Government Contributions$0$0$0
Federal------
State------
Local------
Unspecified------
Individual Contributions----$13,166
----$319
------
Investment Income, Net of Losses$36$57$34
Unrealized Gain/Loss($1,004)----
Membership Dues$3,710$5,265$5,256
Special Events$7,391$7,000$8,884
Revenue In-Kind------
Other------
Expense Allocation
Fiscal Year201620152014
Program Expense$5,787$10,836$6,627
Administration Expense$602$1,351$11,582
Fundraising Expense$5,496$8,348--
Payments to Affiliates------
Total Revenue/Total Expenses1.390.842.01
Program Expense/Total Expenses49%53%36%
Fundraising Expense/Contributed Revenue40%70%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$47,410$42,834$46,278
Current Assets$9,628$42,047$46,197
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$47,410$42,834$46,278
Solvency
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountSpecial Events $7,391Special Events $7,000Individuals $13,166
Second Highest Funding Source & Dollar AmountFoundations & Corporations $6,330Memberships $5,265Foundations & Corporations $9,010
Third Highest Funding Source & Dollar AmountMemberships $3,710Foundation & Corporations $4,850Special Events $8,884
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
Campaign Purpose Bethany Plaza Performance Venue, Bethany Library
Campaign Goal $5,000,000
Amount Raised To Date $15,000 as of Dec 2014
Capital Campaign Anticipated in Next Five Years? Yes
Comments on Financials
CEO/Executive Director/Board Comments We have filed the post card 990 each year because our income is less than $50,000.
Foundation Staff Comments
All prior year financial information is from compilations provided by the organization. Please find financial statements on the Staff & Management tab under "Other Documents". 
 
The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.
 
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 3737 N College Ave #224
Bethany, OK 73008
Primary Phone 405 312-0155
Contact Email arlita.harris@gmail.com
CEO/Executive Director Marcia Feisal
Board Chair Marcia Feisal
Board Chair Company Affiliation Community volunteer