The Virtue Center
215 W Linn St
Norman OK 73069
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
The Virtue Center
Mission Statement

The Virtue Center is a place of help and hope for people facing addiction and mental health challenges.

Contact Information
Contact Name Teresa Collado
Contact email
Address 215 W Linn St
Norman, OK 73069
Phone (405) 321-0022
Fax 405-360-4918
County Cleveland County
Alternate Address PO Box 730
Norman OK 73070
How to Give
Donate with Credit Card
Donate to Endowment
Other ways to donate, support or volunteer

The Virtue Center offers many ways for donors to give:
Donors may mail a donation to our post office box. Phone in a credit card donation. Give online via our website We accept in-kind donations of services, as well as goods. Volunteer opportunities include internships as well as opportunities to assist with support tasks and gardening.

Financial Summary
Projected Revenue $1,538,800.00
Projected Expenses $1,538,800.00
History and Background
Former Names
Norman Alcohol Information Center1996
Norman Addiction Information and Counseling
Year Founded 1972
IRS Ruling Year 1972
State Registration Expiration Feb 2020

The Virtue Center is a place of help and hope for people facing addiction and mental health challenges.


Founder, Richard "Dick" Virtue, was born in 1921 in Yale, Oklahoma. He graduated from The University of Oklahoma and was the President of the Sigma Nu Fraternity. After serving in World War II, he and his wife, Sue, settled down in Oklahoma City, where they started a family and raised four children. Virtue struggled with alcoholism, and the disease took away everything he loved. Through his own recovery, he rebuilt his life and in 1972, became the founding executive director of Oklahoma's first private, non-profit outpatient alcohol and drug treatment center, Norman Alcohol Information Center (NAIC). NAIC was first funded through an initial grant provided by the National Episcopal Church women and matching gifts from Norman civic leaders. In 1973, Virtue was ordained into the Episcopal Church priesthood with the special ministry to help suffering alcoholics. In the same year, the agency became a United Way of Norman partner. Father Virtue operated a 24-hour hotline from his house for over 30 years. His dedication to helping people is why the organization has grown into what it is today. His legacy guides us as we continue to help individuals and families find recovery.

When Father Virtue retired in 2002, H.N. "Sonny" Scott took over as executive director for 6 years before handing the position off to current director, Teresa Collado. Under Collado's watch, NAIC underwent a complete rebranding campaign in 2017, resulting in its renaming to The Virtue Center, in honor of Father Virtue. Today, The Virtue Center offers a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center focuses on providing clients with the tools to face everyday issues through counseling, education, and overall support. The Virtue Center is certified for outpatient substance abuse, co-occurring mental health issues and problem gambling treatment services by the Oklahoma Department of Mental Health and Substance Abuse Services.


Our top accomplishments from last year:

  • It was reported 93% of individuals surveyed reported improved family relationships.
  • It was reported 100% of individuals surveyed reported no longer using drugs or alcohol or not as much.
  • It was reported 99% of individuals surveyed reported positive lifestyle changes.

Our top 3 goals for this year:


  • To ensure 80% of individuals and families report making a positive change in their lives.
  • To ensure 80% of individuals and families report improved family relationships.
  • To ensure 80% of individuals and families report an elimination or reduction of alcohol and/or other drug use.
The top most pressing needs:
  • Updated space to promote a therapeutic environment
  • Additional funding sources to hire additional counselors. 
  • Updating out technology to ensure effective treatment services throughout all agency locations.
CEO/Executive Director Statement
Dear Friends and Partners,
The year has been amazing, and we continue to fight the stigma associated with the disease of addiction. Our courageous clients have joined us in public presentations to help others understand the public health issue of addiction and why treatment is important. Events included the United Way of Norman Bus Tours, Leadership Norman and Rotary meetings to name a few. The energy has been inspiring. The empathy has been encouraging. And not least of all, the increased understanding that it's a disease that affects so many of us has been inspiring. We are in this together. The possible transformation of lives and families is worth it.
It's been a thrilling year with The Virtue Center chosen as the Tigerpalooza recipient for which Norman High School Student Council raised $45,000 to support our mission. The Norman Rotary Clubs chose us as their Le Tour De Vin recipient for 2020 and 2021 for $100,000 for a capital campaign project. United Way of Norman, Sarkeys Foundation and the Oklahoma Department of Mental Health and Substance Abuse Services continue to invest in our mission. We couldn't do it without our partners!
We have expanded our services to provide substance abuse curriculum in prisons around the state funded through the Oklahoma Department of Corrections. We have been part of creating one of the first misdemeanor recovery courts in the state for Cleveland County and started providing substance abuse screenings for people incarcerated in the McClain County jail. We continue to reach further outside of our central home in Norman to impact as many people as we can.
I am grateful for a fabulous board with lots of energy and vision. One of the most important reasons for our successful mission is our incredible staff. Their commitment, passion and expertise cannot be surpassed. We are looking forward to a new year and to continue providing help and hope to people facing addiction and mental health issues in year number 48!
Thank you for being part of the powerful solution of recovery.
-Teresa Collado, MHR
Board Chair Statement
The Virtue Center has continued its services to the Norman, Purcell and greater Oklahoma communities this year. Despite the usual uncertainty about state and other government funding, the Executive Director and Staff remained prepared to provide the best services possible in any contingency. Fortunately, a combination of state contracts, public funding, generous grants from our community agencies, as well as an increasing number of private-pay clients, have enabled us to maintain and even enhance our offerings. And because of this year's funding opportunities, and the Executive Director's management of those opportunities, it was with great pleasure that the Board of Directors was able to increase staff salaries in recognition of the amazing job they do every day. They literally save lives.
We have made significant progress on improvement of our physical infrastructure, with a vigorous exploration of the many options available for longer term enhancement of our services. The Board of Directors, largely through its Building Committee and with the assistance and advice of generous community subject-matter experts, has been able to determine the best opportunities for improvement. The next couple of years promise to be an exciting time for a capital campaign and setting up services in new and improved spaces.
As always, our focus is on our clients, and being blessed with an exceptional Staff and a strong Board of Directors, The Virtue Center looks forward to another year of providing clients with the best possible support in their recovery efforts.
-Jeanne Miller, Board President
Area Served
Area Served
Geographic Area Served
Central Oklahoma
Cleveland County
McClain County

The Virtue Center provides services for residents of Cleveland, McClain, Garvin and Oklahoma counties as well as other counties. We have a second office in Purcell. We have had clients as far as Duncan or southern Oklahoma come to our agency for problem gambling treatment services due to the severe lack of availability for problem gambling treatment.

Service Categories
Secondary Organizational Category Mental Health & Crisis Intervention/Gambling Addictions
Tertiary Organizational Category Mental Health & Crisis Intervention/Counseling
The Virtue Center provides outpatient substance abuse treatment for adolescents and their families.  Adolescents range from age 12 to 17.  Adolescents are referred by City of Norman, District Attorney's Office and by family members.  Family members are required to participate in the treatment.  Once the client is assessed, the counselor works with the person to develop an individualized treatment plan that may include group therapy, individual therapy, family therapy, case management and education depending on the needs of the client.  The intensity and duration of the treatment is based on individual needs. 
Population Served Adolescents Only (13-19 years) Poor,Economically Disadvantaged,Indigent
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program.
  • 100% of adolescents and parents surveyed reported the adolescent is no longer using drugs/alcohol or has reduced usage.
  • 96% of adolescents and parents surveyed reported an understanding of the disease of addiction and how it affects the family.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state.
  • 94% of adolescents and parents surveyed reported improved relationships with their families
  • 94% of adolescents and parents surveyed reported positive lifestyle changes for the adolescent.
  • 97% of adolescents and parents surveyed reported adolescent intended to completed school or complete their GED.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact.
We utilize several tools to monitor the success of the program.  Each client works with the counselor to develop a personalized treatment plan.  The client is instrumental in setting personal goals for treatment.  The goals are reviewed through out treatment to measure success.  At the end of treatment, clients are given another assessment that determines their level of functioning and gives a good comparison from their initial assessment.  Quarterly, the clients self-report in an anonymous survey several outcome measures.  The outcome measures are reported to United Way of Norman quarterly with an annual report which compiles all of the information.  The Virtue Center also provides an anonymous satisfaction survey at the end of treatment for which the results are compiled and tabulated by the Oklahoma Department of Mental Health.  We also follow up 45 days after discharge to see how the client is doing and if we can assist with any needs. 
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success.
"Meagan" was a seventeen year old meth addict with significant trauma issues.  She had multiple legal issues, had dropped out of school and was not living at home.  After 5 months at NAIC, Meagan remained clean, started living at an independent living facility for adolescents, was working, going to school and working on her relationship with her parents.  Meagan has plans to attend college and does an excellent job of mentoring adolescents in her groups at NAIC.  She celebrated her 18th birthday by coming home from work and studying for a test.  She reported to her group members that this had done more to create good feelings about herself than 7 years of substance abuse had done. 
The Virtue Center provides outpatient substance abuse and problem gambling treatment for adults ages 18 and above.  During the assessment, the counselor works with the person to develop an individualized treatment plan.  The treatment plan may include individual therapy, group therapy, family therapy, case management and education depending on the needs of the individual.  Counseling and education focuses on family and relationship issues, grief, anxiety, depression and trauma as well as the primary diagnoses of addiction.  The intensity and length of treatment is based on the individual needs and abilities of the client. 
Population Served Adults
Comments on Programs
CEO/Executive Director/Board Comments

CEO/Executive Director
CEO/Executive Director Teresa Collado
Start Date Oct 2008
Experience Teresa Collado was appointed the Executive Director in October of 2008.  Teresa served her first 10 years at The Virtue Center as Associate Director, Prevention & Development Services.  She left for one year to serve as Executive Director for the Oklahoma Substance Abuse Services Association before she was recruited back to serve as The Virtue Center's executive director.  Teresa served as program director for prevention programs for a combined total of 17 years at Gateway to Prevention & Recovery and The Virtue Center.  She has her Master's in Human Relations and her Bachelor's in journalism, both from The University of Oklahoma. 
Senior Staff
John GilleyAssociate Director, Clinical & Prevention Services
Number of Full-time Staff 22
Number of Part-time Staff 4
Number of Contract Staff 0
Number of Volunteers 20
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 18
Hispanic/Latino 2
Native American/American Indian 3
Staff Demographics - Gender
Male 10
Female 16
Organizational Plans
Fundraising Plan Under Development
Policy against commission-based compensation for fundraising consultant No
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 3
Date Strategic Plan Adopted Jan 2017
Management Succession Plan Under Development
Organization Policies and Procedures Yes
The Virtue Center became a United Way partner in 1973. We partner with many other agencies and entities in order to provide the most effective services. The Department of Human Services, Office of Juvenile Affairs, City of Norman, Cleveland and McClain Counties District Attorney’s office, The University of Oklahoma, Parents Helping Parents and Cleveland and McClain Counties Health Departments are a few of our partners.  

In 1975, the Oklahoma Department of Mental Health and Substance Abuse Services contracted with NAIC as the first state-funded out-patient treatment center in the state of Oklahoma. Today we are supported through the United Way of Norman, contracts, grants, foundations, individual gifts, private insurance, Medicaid and fees for services.   In 1996, NAIC relocated to a spacious 2-story building at 215 W. Linn Street, Norman, Oklahoma. The purchase of this building was made possible through grants from The Sarkeys Foundation, The Kerr Foundation, The Mabee Foundation and The McCasland Foundation.
United Way of Norman1973
Risk Management Provisions
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? Yes
Board Chair
Name Aaron Jaqua
Company Affiliation Eide Bailly
Term Oct 2019 to Oct 2020
Board of Directors
List Current as of Oct 30, 2019
Board of Directors List
Taylor Clenney
Jenny GoodspeedRepublic Bank & TrustVoting
Juli HallVoting
Ricky JacksonNorman PDVoting
Aaron JaquaEide BaillyVoting
Stephen Link
Brittni McGill
Jeanne Miller
Clint MillerNorman RegionalVoting
Chris MoxleyVoting
Daniel SadlerRieger LawVoting
Josh WhittingtonOklahoma State BankVoting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 1
Native American/American Indian 1
Other 0 0
Board Demographics - Gender
Male 7
Female 5
Not specified 0
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 100 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? Yes
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Current Fiscal Year
Fiscal Year July 01, 2019-June 30, 2020
Current Year Budgeted Total Income $1,538,800
Current Year Budgeted Total Expenses $1,538,800
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201820172016
Total Revenue$1,542,109$1,310,174$1,404,771
Total Expenses$1,311,467$1,266,936$1,357,776
Revenue Less Expenses$230,642$43,238$46,995
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$991,078$902,657$974,377
Individual Contributions------
Investment Income, Net of Losses$5,280$5,011$5,540
Unrealized Gain/Loss($599)$8,777--
Membership Dues------
Special Events----$41,220
Revenue In-Kind------
Expense Allocation
Fiscal Year201820172016
Program Expense$928,823$934,227$1,155,607
Administration Expense$382,644$332,709$195,650
Fundraising Expense----$6,519
Payments to Affiliates------
Total Revenue/Total Expenses1.181.031.03
Program Expense/Total Expenses71%74%85%
Fundraising Expense/Contributed Revenue0%0%5%
Assets and Liabilities
Fiscal Year201820172016
Total Assets$704,779$446,485$390,282
Current Assets$137,784$85,784$103,115
Long-Term Liabilities------
Current Liabilities$110,042$82,390$69,425
Total Net Assets$594,737$364,095$320,857
Short Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities1.251.041.49
Long Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar AmountGovt - State $611,909Govt - State $643,137Govt - State $536,857
Second Highest Funding Source & Dollar AmountGovt - Fed $379,169Govt - Fed $259,520Govt - Fed $437,520
Third Highest Funding Source & Dollar AmountContributions $308,796Contributions $138,747Earned Revenue $146,518
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next Five Years? Yes
Comments on Financials
CEO/Executive Director/Board Comments    
Foundation Staff Comments
All prior year financial information is from the IRS Form 990s. 
Contributions may include foundations and corporations when the breakout was not available.
The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 215 W Linn St
Norman, OK 73069
Primary Phone 405 321-0022
Give with Credit Card
Give to Endowment
CEO/Executive Director Teresa Collado
Board Chair Aaron Jaqua
Board Chair Company Affiliation Eide Bailly