NAIC- Norman Addiction Information & Counseling
215 W Linn St
Norman OK 73069
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
The Virtue Center
Mission Statement Our mission is to provide help and inspire hope for individuals, families and communities through the prevention and treatment of addiction and mental illness.
Contact Information
Contact Name Teresa Collado
Contact email
Address 215 W Linn St
Norman, OK 73069
Phone (405) 321-0022
Fax 405-360-4918
County Cleveland County
Alternate Address PO Box 730
Norman OK 73070
How to Give
Donate with Credit Card
Donate to Endowment
Other ways to donate, support or volunteer The Virtue Center, formerly NAIC offers many ways for donors to give:
Donors may mail a donation to our post office box. Phone in a credit card donation. Give online via our website We accept in-kind donations of services, as well as goods. Volunteer opportunities include internships as well as opportunities to assist with support tasks and gardening.
Financial Summary
Projected Revenue $1,351,100.00
Projected Expenses $1,351,100.00
History and Background
Former Names
Norman Alcohol Information Center1996
Year Founded 1972
IRS Ruling Year 1972
State Registration Expiration Feb 2020
Mission Our mission is to provide help and inspire hope for individuals, families and communities through the prevention and treatment of addiction and mental illness.

Founder, Richard "Dick" Virtue, was born in 1921 in Yale, Oklahoma. He graduated from The University of Oklahoma and was the President of the Sigma Nu Fraternity.  After serving in World War II, he and his wife, Sue, settled down in Oklahoma City, where they started a family and raised four children. Virtue struggled with alcoholism, and the disease took away everything he loved. Through his own recovery, he rebuilt his life and in 1972, and became the founding executive director of Oklahoma's first private, non-profit outpatient alcohol and drug treatment center, Norman Alcohol Information Center (NAIC). NAIC was first funded through an initial grant provided by the National Episcopal Church women and matching gifts from Norman civic leaders. In 1973, Virtue was ordained into the Episcopal Church priesthood with the special ministry to help suffering alcoholics.  In the same year, the agency became a United Way of Norman partner.  Father Virtue operated a 24-hour hotline from his house for over 30 years. His dedication to helping people is why the organization has grown into what it is today. His legacy guides us as we continue to help individuals and families find recovery.

When Father Virtue retired in 2002, H.N. "Sonny" Scott took over as executive director for 6 years before handing the position off to current director, Teresa Collado. Under Collado's watch, NAIC underwent a complete rebranding campaign in 2017, resulting in its renaming to The Virtue Center, in honor of Father Virtue. Today, The Virtue Center offers a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center focuses on providing  clients with the tools to face everyday issues through counseling, education, and overall support. The Virtue Center is certified for outpatient substance abuse, co-occurring mental health issues and problem gambling treatment services by the Oklahoma Department of Mental Health and Substance Abuse Services.


 Our top accomplishments from last year:

  • It was reported 89% of individuals surveyed reported improved family relationships.
  •  It was reported 100% of individuals surveyed reported no longer using drugs or alcohol or not as much.
  • It was reported 96% of individuals surveyed reported positive lifestyle changes.

 Our top 3 goals for this year:

  •  To ensure 80% of individuals and families report making a positive change in their lives.
  • To ensure 80% of individuals and families report improved family relationships.
  • To ensure 80% of individuals and families report an elimination or reduction of alcohol and/or other drug use.
The top most pressing needs:
  • Additional funding sources to hire additional counselors. 
  • Updating out technology to ensure effective treatment services throughout all agency locations.
CEO/Executive Director Statement

Thank you to all who have supported our mission this past year.  We have remained true and strong to our mission of providing help and inspiring hope to individuals, families and communities despite very difficult financial times.  We have accomplished much in the past year.  Some of the highlights include: -Collaboration with Juvenile Drug Court and Norman Public Schools through the new PROMISE program to provide high school education and substance abuse treatment in the same location to decrease barriers for success. -Collaboration with the Department of Corrections to provide cognitive behavioral treatment education to address substance abuse issues experienced by people in prison. -Attained Certification with Distinction through the Oklahoma Department of Mental Health & Substance Abuse Services.

As we approach our 45th anniversary, we will be dreaming big and working on ways to serve more families devastated by the effects of addiction and developing a plan to dispel the stigma and shame associated with the disease of addiction.  We may look a little different in the future but our mission will always be the core of who we are. 

Teresa Collado, MHR, CPS 

Board Chair Statement

It’s my pleasure to present to you the 2017 Norman Addiction Information and Counseling Annual Report. Over the year, NAIC has definitely over come challenge and made great strides in helping the community and its people. Though, government funding is scarce NAIC has found a way to continue their mission with the help of their

This year’s annual report will stand as a reminder of NAIC’s incredible dedication in making the organization both a profitable and dynamically helpful part of the community. The following information represents 365 days of a life changing organization with more than 40 years of experience in substance abuse awareness and prevention. I am very excited to know that NAIC will grow to have a place in our community for years to come.

Krystyn Richardson, Board President 

Area Served
Area Served
Geographic Area Served
Central Oklahoma
Cleveland County
McClain County
The Virtue Center provides services for residents of Cleveland, McClain, Garvin and Oklahoma counties as well as other counties.  We have a second office in Purcell.  We have had clients as far as Duncan or southern Oklahoma come to our agency for problem gambling treatment services due to the severe lack of availability for problem gambling treatment. 
Service Categories
Secondary Organizational Category Mental Health & Crisis Intervention/Gambling Addictions
Tertiary Organizational Category Mental Health & Crisis Intervention/Counseling
The Virtue Center provides outpatient substance abuse treatment for adolescents and their families.  Adolescents range from age 12 to 17.  Adolescents are referred by City of Norman, District Attorney's Office and by family members.  Family members are required to participate in the treatment.  Once the client is assessed, the counselor works with the person to develop an individualized treatment plan that may include group therapy, individual therapy, family therapy, case management and education depending on the needs of the client.  The intensity and duration of the treatment is based on individual needs. 
Population Served Adolescents Only (13-19 years) Poor,Economically Disadvantaged,Indigent
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program.
  • 100% of adolescents and parents surveyed reported the adolescent is no longer using drugs/alcohol or has reduced usage.
  • 96% of adolescents and parents surveyed reported an understanding of the disease of addiction and how it affects the family.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state.
  • 94% of adolescents and parents surveyed reported improved relationships with their families
  • 94% of adolescents and parents surveyed reported positive lifestyle changes for the adolescent.
  • 97% of adolescents and parents surveyed reported adolescent intended to completed school or complete their GED.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact.
We utilize several tools to monitor the success of the program.  Each client works with the counselor to develop a personalized treatment plan.  The client is instrumental in setting personal goals for treatment.  The goals are reviewed through out treatment to measure success.  At the end of treatment, clients are given another assessment that determines their level of functioning and gives a good comparison from their initial assessment.  Quarterly, the clients self-report in an anonymous survey several outcome measures.  The outcome measures are reported to United Way of Norman quarterly with an annual report which compiles all of the information.  The Virtue Center also provides an anonymous satisfaction survey at the end of treatment for which the results are compiled and tabulated by the Oklahoma Department of Mental Health.  We also follow up 45 days after discharge to see how the client is doing and if we can assist with any needs. 
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success.
"Meagan" was a seventeen year old meth addict with significant trauma issues.  She had multiple legal issues, had dropped out of school and was not living at home.  After 5 months at NAIC, Meagan remained clean, started living at an independent living facility for adolescents, was working, going to school and working on her relationship with her parents.  Meagan has plans to attend college and does an excellent job of mentoring adolescents in her groups at NAIC.  She celebrated her 18th birthday by coming home from work and studying for a test.  She reported to her group members that this had done more to create good feelings about herself than 7 years of substance abuse had done. 
The Virtue Center provides outpatient substance abuse and problem gambling treatment for adults ages 18 and above.  During the assessment, the counselor works with the person to develop an individualized treatment plan.  The treatment plan may include individual therapy, group therapy, family therapy, case management and education depending on the needs of the individual.  Counseling and education focuses on family and relationship issues, grief, anxiety, depression and trauma as well as the primary diagnoses of addiction.  The intensity and length of treatment is based on the individual needs and abilities of the client. 
Population Served Adults
Comments on Programs
CEO/Executive Director/Board Comments

The Virtue Center services for adolescents and adults are intended to decrease use of substances of abuse and/or co-occurring disorder symptomatology, reduce alcohol / other drug related criminal activity, reduce driving under the influence of alcohol and other drugs (DUI), increase level of functioning, improve educational standing, improve social connectedness, increase access to services and service capacity, and empower adolescents to maintain recovery. Substance abuse treatment services are provided to assess and address the individual needs. Frequency of services is determined by mutual agreement between the treatment professional and the client.

Last year we implemented a new walk-in process because the assessment waiting list had grown to 3 months. The new process is now matured and has proved to be very successful. The current waiting list for assessment at The Virtue Center is no longer than three weeks (down from three months) with a median time to first group attendance (if needed) of one day from first presentation to the agency. These changes and new options in assessment and intake have also sharply reduced no-show rates which translate into more clients receiving services. The continued waiting list of three weeks even with these changes speaks of the continued high level of need for substance abuse treatment in the community

One of the biggest challenges remains funding, particularly for adolescent treatment. We continue to work on transitioning our board into a fundraising board and currently have an active fundraising committee dedicated to developing a comprehensive fundraising plan. The Virtue Center recently added a development position so that our focus on fund development will strengthen. We continue to find that our partners need more training in understanding addiction, how it affects family systems and how it affects systems in general including the ones from which the adolescents receive services. 

Another challenge remains the law requiring Temporary Assistance for Needy Families (TANF) clients to be drug tested if the screening indicates a substance abuse problem.  There is not enough money allocated to provide this type of service which is costly and does not significantly add to the effectiveness of treatment. Agencies and the state are continuing to clarify changes to procedures and practices brought about by these legislated changes while preserving best practices in treatment of substance abuse and dependency. The Virtue Center implemented a change in this particular process to include a therapist’s recommendation for further assessment.  

CEO/Executive Director
CEO/Executive Director Teresa Collado
Start Date Oct 2008
Experience Teresa Collado was appointed the Executive Director in October of 2008.  Teresa served her first 10 years at NAIC as Associate Director, Prevention & Development Services.  She left for one year to serve as Executive Director for the Oklahoma Substance Abuse Services Association before she was recruited back to serve as NAIC's executive director.  Teresa served as program director for prevention programs for a combined total of 17 years at Gateway to Prevention & Recovery and NAIC.  She has her Master's in Human Relations and her Bachelor's in journalism, both from The University of Oklahoma. 
Senior Staff
John GilleyAssociate Director, Clinical & Prevention Services
Number of Full-time Staff 21
Number of Part-time Staff 5
Number of Contract Staff 0
Number of Volunteers 20
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 1
Caucasian 17
Hispanic/Latino 2
Native American/American Indian 1
Staff Demographics - Gender
Male 11
Female 9
Organizational Plans
Fundraising Plan Under Development
Policy against commission-based compensation for fundraising consultant No
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 2
Date Strategic Plan Adopted Dec 2014
Management Succession Plan Under Development
Organization Policies and Procedures Yes
The Virtue Center became a United Way partner in 1973. We partner with many other agencies and entities in order to provide the most effective services. The Department of Human Services, Office of Juvenile Affairs, City of Norman, Cleveland and McClain Counties District Attorney’s office, The University of Oklahoma, Parents Helping Parents and Cleveland and McClain Counties Health Departments are a few of our partners.  

In 1975, the Oklahoma Department of Mental Health and Substance Abuse Services contracted with NAIC as the first state-funded out-patient treatment center in the state of Oklahoma. Today we are supported through the United Way of Norman, contracts, grants, foundations, individual gifts, private insurance, Medicaid and fees for services.   In 1996, NAIC relocated to a spacious 2-story building at 215 W. Linn Street, Norman, Oklahoma. The purchase of this building was made possible through grants from The Sarkeys Foundation, The Kerr Foundation, The Mabee Foundation and The McCasland Foundation.
United Way of Norman1973
Risk Management Provisions
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? Yes
Board Chair
Name Krystyn Richardson
Company Affiliation BOLD Multimedia
Term Oct 2016 to Oct 2018
Board of Directors
List Current as of Mar 16, 2018
Board of Directors List
Staci Anderson First United BankVoting
Ann Benson The McKinney Partners, AIA, LEED, APVoting
Myrna Carney University of Oklahoma: RetiredVoting
Catherine DeBron
Aaron Jaqua Eide BaillyVoting
Stephen Link
Brittni McGill
Jeanne Miller
Amy Million
Chris Moxley Voting
Taylor Ramirez
Krystyn Richardson BOLD MultimediaVoting
Rodney Ring University of Oklahoma, College of LawVoting
Josh Whittington Oklahoma State BankVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 1
Native American/American Indian 1
Other 0 0
Board Demographics - Gender
Male 5
Female 9
Not specified 0
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 100 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? Yes
Standing Committees
Board Development / Board Orientation
Program / Program Planning
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Advisory Board
Advisory Board Members
Sherry Bynum
Brent Smith
Kristen Vails
Current Fiscal Year
Fiscal Year July 01, 2017-June 30, 2018
Current Year Budgeted Total Income $1,351,100
Current Year Budgeted Total Expenses $1,351,100
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201620152014
Total Revenue$1,404,771$1,346,962$1,234,719
Total Expenses$1,357,776$1,346,934$1,274,899
Revenue Less Expenses$46,995$28($40,180)
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$974,377$950,822$847,643
Individual Contributions------
Investment Income, Net of Losses$5,540$7,614$5,327
Unrealized Gain/Loss--($4,685)$9,915
Membership Dues------
Special Events$41,220----
Revenue In-Kind------
Expense Allocation
Fiscal Year201620152014
Program Expense$1,155,607$1,105,905$1,025,814
Administration Expense$195,650$241,029$249,085
Fundraising Expense$6,519----
Payments to Affiliates------
Total Revenue/Total Expenses1.031.000.97
Program Expense/Total Expenses85%82%80%
Fundraising Expense/Contributed Revenue1%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$390,282$367,252$340,483
Current Assets$103,115$70,242$131,827
Long-Term Liabilities------
Current Liabilities$69,425$93,390$66,649
Total Net Assets$320,857$273,862$273,834
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities1.490.751.98
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountGovt - State $536,857Govt - State $507,503Govt - State $489,373
Second Highest Funding Source & Dollar AmountGovt - Fed $437,520Govt - Fed $443,319Govt - Fed $358,270
Third Highest Funding Source & Dollar AmountEarned Revenue $146,518Earned Revenue $170,993Earned Revenue $183,578
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next Five Years? Yes
Comments on Financials
CEO/Executive Director/Board Comments    
Foundation Staff Comments
All prior year financial information is from the IRS Form 990s.
Note:  There was a prior period adjustment of ($68,044) in fiscal year 2014.  This amount is listed in the "Other" section of Revenue Detail. 
Contributions may include foundations and corporations when the breakout was not available.
The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 215 W Linn St
Norman, OK 73069
Primary Phone 405 321-0022
Contact Email
Give with Credit Card
Give to Endowment
CEO/Executive Director Teresa Collado
Board Chair Krystyn Richardson
Board Chair Company Affiliation BOLD Multimedia


Related Information

United Way of Norman

United Way of Norman unites and strengthens our community by empowering each person to change lives.