HeartLine Inc.
PO Box 12832
Oklahoma City OK 73157
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
Mission Statement HeartLine connects Oklahomans to help, hope and information - 24 hours a day.
HeartLine logo_new
Contact Information
Contact Name Emilie Hechtner
Contact email info@heartlineoklahoma.org
Address PO Box 12832
Oklahoma City, OK 73157
Phone (405) 840-9396
Fax 405-840-9552
County Oklahoma
How to Give
Donate to Endowment http://occf.org/heartline/
Other ways to donate, support or volunteer
There are several ways to become involved at HeartLine. Below are a few that are most popular but if you are interested in something not found here, contact us anyway!
  • Become a presenter with the Healthy Education for Life Program.  HELP, HeartLine’s suicide prevention and outreach program, is presented in local middle schools and high schools throughout the school year. For more information call Kayley Saunders at 405-840-9396 x135.
  • Volunteer to be a certified call specialist. In our call center, we have both paid staff and volunteers. Call specialists are trained to answer the phone for HeartLine and experience first hand the way we help Oklahomans in crisis. For more information call Danielle Harris at 405-840-9396 x108.
  • Serve on one of HeartLine’s committees. Committees of the board help to plan various events, oversee elements of HeartLine’s strategic plan such as fundraising, and help shape the course of specific aspects of programming. For more information on joining one of HeartLine’s committees call Kelly Nutter at 405-840-9396 x116.
  • Join HeartLine’s board of directors. Members of the board of directors volunteer for terms of three years and, along with the executive director, oversee the general scope and vision of the organization. For more information call Kelly Nutter at 405-840-9396 x116.
  • Join HeartLine's President's Club, made up of members who give $1,000 or more in a year in unrestricted funds to support HeartLine's mission. For more information call Monique Scraper at 405-840-9396 x114.
  • Be a sponsor for HeartLine’s annual benefit auction, Festival of Hope. For more information call Emilie Hechtner at 405-840-9396 x142.
  • Make an investment in HeartLine with a one-time gift, monthly gift, or multi-year pledge. Every gift helps. For more information, call Emilie Hechtner at 405-840-9396 x142.
Financial Summary
Projected Revenue $1,642,135.00
Projected Expenses $1,642,135.00
History and Background
Former Names
CONTACT Crisis Center2004
Year Founded 1971
IRS Ruling Year 1972
State Registration Expiration Feb 2017
Mission HeartLine connects Oklahomans to help, hope and information - 24 hours a day.

HeartLine, Inc. has been serving Oklahoma since 1971 and provides suicide prevention outreach programs, compassionate listening, information and referral services, and crisis intervention services. Call specialists are available around the clock answering HeartLine’s various helplines, including: 2-1-1, 848-CARE, the Oklahoma Problem Gambling Helpline 1-800-522-4700, and two national suicide prevention lines, 1-800-SUICIDE and 1-800-273-TALK.

HeartLine staffs the state 2-1-1 helpline in 40 counties in central and western Oklahoma, the two National Suicide Prevention Lifelines in 76 Oklahoma counties, and the Oklahoma Problem Gambling Helpline for the entire state.  In fiscal year 2014, HeartLine served 198,736 Oklahomans.

HeartLine’s roots stem from the LifeLine telephone ministry, which originated in Sydney, Australia, in 1963 and grew to a worldwide movement by 1966. In 1967, the program arrived in the United States under the name CONTACT. By the mid-seventies, CONTACT centers were the largest provider of telephone helpline and crisis intervention services in the country.

In 1971, through the hard work and dedication of the mental health and faith communities of central Oklahoma, the Oklahoma City CONTACT Center was opened. In its first year, 100 volunteers were trained, and 8,200 calls were answered.

On January 1st, 2005, the organization was renamed HeartLine and charged with a new, broader mission: Connecting Oklahomans with help, hope, and information 24 hours a day. Today, HeartLine has a service area of over 3.8 million people in  Oklahoma through its various programs and services and is a trusted community partner in information referral and crisis intervention.

In 2011, HeartLine was accredited through the Alliance for Information & Referral Systems (AIRS).   AIRS is a professional association for information and referral organizations which stipulates 27 best practice standards and assesses more than 200 distinct operational components for accreditation.  The standards address all aspects of the agency, including service delivery, resource database, reports and measures, cooperative relationships, organizational requirements, and disaster preparedness.

Impact HeartLine helps 200,000 Oklahomans each year, connecting them to more than 9,000 services. 
1. Public funding
2. Volunteers
3. Fully staffed
Area Served
Area Served
Geographic Area Served
Canadian County
Cleveland County
Custer County
Grady County
Lincoln County
Logan County
McClain County
Oklahoma County
Oklahoma - Statewide
Payne County
Pottawatomie County

HeartLine’s programs serve several different geographical areas across Oklahoma. HeartLine answers its helplines for the following areas:

·        2-1-1 information and referral for health and human services for 40 counties in the central and western half of the state

·        The National Suicide Prevention Lifeline for 76 out of 77 counties

·        The Oklahoma Problem Gambling Helpline statewide

·        The Family Careline for Oklahoma County

Service Categories
Secondary Organizational Category Human Services/
Call specialists are available 24 hours a day, 7 days a week. Our Call Center Help Lines include the following:
  • 2-1-1 - HeartLine’s information and referral line for health and human service needs. HeartLine answers this line for 40 counties in central and western Oklahoma 24 hours a day, seven days a week. HeartLine’s database of over 3,000 partner agencies and 6,000 individual services connects Oklahomans with help, hope, and information.
  • 848-CARE - Family Careline, offered in partnership with Family Builders. HeartLine Call Specialists are available 24 hours a day, seven days a week to help parents in Central Oklahoma find the assistance they need to build a healthy family.
  • 1-800-273-TALK and 1-800-SUICIDE - two national suicide prevention lifelines answered in the state of Oklahoma by HeartLine
  • 1-800-522-4700 - Oklahoma Problem Gambling Helpline, answered for the entire state by HeartLine certified call specialists. In partnership with the Oklahoma Association for Problem and Compulsive Gambling, HeartLine brings those addicted to gambling and their families help, hope and information.
Population Served General/Unspecified
HeartLine’s suicide prevention and outreach initiative, the Healthy Education for Life Program (HELP) provides free, interactive training to increase awareness and empower students to prevent bullying and suicide among peers.  Since its inception in 1997, HELP has reached over 65,000 students in the Oklahoma City metro area with its in-class presentations and seminars.

HELP learning opportunities focus on dispelling the negative stigma of getting help for mental illness and suicidal tendencies, understanding the warning signs of suicide in peers, and learning how to take action so that at-risk students are identified and receive the help they need.  ASK-LISTEN-TELL is the cornerstone of HELP and is a simple and easily remembered model that students can employ if they suspect a peer is depressed or suicidal.

In 2008, HeartLine’s HELP initiative was recognized on the American Foundation for Suicide Prevention’s Suicide Prevention Resource Center Best Practices Registry. The initiative includes a 20-minute video, role playing activities, an interactive story board activity, and the cornerstone of HELP: the Ask-Listen-Tell model. HELP presentations also include a brief evaluation in which students have the opportunity to self identify as being at risk for depression or suicide.

In the summer of 2011, HELP was redesigned and updated to be more interactive and relevant in light of teen bullying and unreported suicidal ideations.
Population Served Children and Youth (0 - 19 years)
CEO/Executive Director
CEO/Executive Director Margi Preston
Start Date Mar 2017
Email mpreston@heartlineoklahoma.org
Senior Staff
Kayley SaundersDirector of Suicide Prevention & Outreach Programs
Number of Full-time Staff 26
Number of Part-time Staff 8
Number of Contract Staff 0
Number of Volunteers 50
Staff Retention Rate 68
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Gender
Male 5
Female 29
Organizational Plans
Fundraising Plan Under Development
Communication Plan Under Development
Strategic Plan Yes
Number of Years Strategic Plan Considers 5
Date Strategic Plan Adopted Jan 2014
Management Succession Plan Under Development
Organization Policies and Procedures Yes
External Assessments and Accreditations
Alliance of Information and Referral Systems (AIRS) - Accreditation2011
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? No
Board Chair
Name Walt Hendrickson
Company Affiliation Hendrickson Texas Royalty
Term Jan 2016 to Dec 2018
Email walthendrickson@sbcglobal.net
Board of Directors
List Current as of Oct 28, 2016
Board of Directors List
Amanda Bogie OU College of MedicineVoting
Mandy Boston Voting
Tracey Burton OU Health Sciences CenterVoting
Brett Carnes McGladreyNonVoting
Mike Cullinan Voting
Dina Hammam Voting
Casey Harness Voting
Walt Hendrickson Voting
Kelli Lay Voting
Jason Ledlow UTPhoneVoting
Frank Medina Asset Servicing Group, LLCVoting
Alberta Owens Perry Publishing and BroadcastingVoting
Paula Porter Easter Seals OklahomaVoting
Deemah Ramadan Voting
Charles Reynolds Independence LEDVoting
Claire Robison Voting
Robert Sheets Voting
Todd Strader Edmond Police DepartmentVoting
Board Demographics - Ethnicity
African American/Black 1
Caucasian 15
Native American/American Indian 2
Board Demographics - Gender
Male 9
Female 9
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 100 %
Board Orientation Yes
Constituency Includes Client Representation No
Written Board Selection Criteria? No
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Advisory Board
Advisory Board Members
Brent Bell
Tom Price Chesapeake
Lisa Price
Major Ed Pulido Folds of Honor
Charlotte Richels
Barry Switzer
Marilyn Torbett
Carol Troy
Current Fiscal Year
Fiscal Year July 01, 2017-June 30, 2018
Current Year Budgeted Total Income $1,642,135
Current Year Budgeted Total Expenses $1,642,135
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201620152014
Total Revenue$1,491,954$1,481,820$1,476,687
Total Expenses$1,538,156$1,582,621$1,452,644
Revenue Less Expenses($46,202)($100,801)$24,043
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$156,724$179,305$159,493
Investment Income, Net of Losses----$9,477
Unrealized Gain/Loss$7,501$8,744$4,567
Membership Dues------
Special Events$251,142$205,476$200,513
Revenue In-Kind------
Expense Allocation
Fiscal Year201620152014
Program Expense$1,179,236$1,209,383$1,119,508
Administration Expense$117,891$144,760$105,388
Fundraising Expense$241,028$228,479$227,748
Payments to Affiliates------
Total Revenue/Total Expenses0.970.941.02
Program Expense/Total Expenses77%76%77%
Fundraising Expense/Contributed Revenue38%35%29%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$1,538,156$380,690$454,950
Current Assets$0$401$19,680
Long-Term Liabilities$70,651$23,010$33,806
Current Liabilities$92,465$65,405$28,068
Total Net Assets$1,375,040$292,275$393,076
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.000.010.70
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets5%6%7%
Funding Sources
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountEarned Revenue $850,254Earned Revenue $818,925Earned Revenue $666,334
Second Highest Funding Source & Dollar AmountSpecial Events $251,142Indirect Public Support $226,270Indirect Public Support $226,396
Third Highest Funding Source & Dollar AmountIndirect Public Support $226,334Special Events $205,476Special Events $200,513
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? Yes
Reserve Fund? No
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from audited financial statements.
Note:   Per "Subsequent Events" on page 9, the Oklahoma DHS has announced that it has cut all 211 Funding due to statewide budget cuts.  This will result in a loss of approximately 23% of HeartLine's revenue.  
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address PO Box 12832
Oklahoma City, OK 73157
Primary Phone 405 840-9396 142
Give to Endowment http://occf.org/heartline/
CEO/Executive Director Margi Preston
Board Chair Walt Hendrickson
Board Chair Company Affiliation Hendrickson Texas Royalty


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