deadCENTER Film Festival
726 W. Sheridan Ave.
Suite 170
Oklahoma City OK 73102
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
deadCenter Film
Mission Statement

The Mission of deadCenter Film is to Promote, Encourage, and Celebrate the Independent Film Arts.

deadCENTER Outdoor Screenings; Photo by Justin Brotton.
Contact Information
Contact Name Lance McDaniel
Contact email
Address 726 W. Sheridan Ave.
Suite 170
Oklahoma City, OK 73102
Phone (405) 246-9233
Fax 405-843-4687
County Oklahoma County
How to Give
Donate with Credit Card
Other ways to donate, support or volunteer deadCenter is eager to discuss other channels of giving as they present throughout the year. Please contact the office at 405.246.9233 or to discuss volunteer opportunities, in-kind donations, or sponsorships.
Financial Summary
Projected Revenue $834,500.00
Projected Expenses $834,478.00
History and Background
Year Founded 2001
IRS Ruling Year 2004
State Registration Expiration Feb 2016

The Mission of deadCenter Film is to Promote, Encourage, and Celebrate the Independent Film Arts.

Background The deadCenter Film Festival was founded in 2001 by Justan and Jayson Floyd, who hosted a one-night screening of short films from Oklahoma filmmakers at City Arts on the State Fairgrounds. Their mother provided hot dogs and snacks for the 50 film fans that showed up.

The festival moved to the University of Central Oklahoma in 2002. In 2003, Executive Director Melissa Scaramucci relocated the festival to downtown Oklahoma City, cementing our location in the dead center of Oklahoma and America. That year also welcomed Kim Haywood to the team as a volunteer. Kim became deadCenter’s first paid employee in 2006 and is still running the show as Director of Programming and Festival Director to this day.

In 2004, Melissa Scaramucci moved over to become head of programming. Cacky Poarch stepped into the Executive Director role for an astounding 7 years, most of those as a full-time volunteer.

Brian Hearn, Film Curator for the Oklahoma City Museum of Art, joined deadCenter from its inception, leveraging his relationships with independent distributors to increase the profile of the festival and attract bigger international films. Executive Director Lance McDaniel and Features Programmer Kevin Ely joined the deadCenter team in 2010 after volunteering for 5 years in programming, events and production. And, Shorts Programmer Sara McCombs and Program Coordinator Alyx Picard joined the deadCenter team in 2011 after several years of managing the box office and host committee respectively.

For the past 3 years, the deadCenter Education program has reached thousands of students around the state, partnering with the Chickasaw Nation, the Oklahoma Film and Music Office and Oklahoma City Community College to inspire the next generation of filmmakers. In 2012, deadCenter added a Distribution Forum so that every accepted filmmaker could meet with Sales Agents and Distributors at the festival. And, we launched the Oklahoma Film Icon Award to recognize the contribution of Oklahomans to the film industry.

Since our humble beginnings in 2001, deadCenter has become Oklahoma’s largest film festival and one of the “20 Coolest Film Festivals in the World” according to MovieMaker magazine. While still presenting the best of Oklahoma films, deadCenter has grown into an international festival, featuring over 1,400 films from around the world and all over the United States. Last year’s festival attracted 30,000 fans to downtown Oklahoma City. But, throughout the years, deadCenter has remained dedicated to providing our filmmakers and audiences with the best possible experience, with great films, interesting filmmaker panel discussion, and amazing parties.

deadCenter Film has grown from a small local film festival established in 2001 to an organization that hosts an internationally recognized film festival, provides students throughout the state with an award winning educational program and recently launched the deadCenter Institute. We have grown our Festival attendance to 30,000, increased our economic impact to $4.50 million and created an award winning educational program that travels around the state reaching more than 3,000 students each year.

Our goals moving forward will be to continue growing our education programs to different rural areas around the state, bringing awareness to our year round programs for adults and professional filmmakers in Oklahoma (deadCenter Institute) and creating a new 5 year strategic plan for the organization.  
Top Five Needs
deadCenter Institute and Education Funding - $20,000
Strategic Plan Consultant - $6,000
Travel for Guest Filmmaker/Actor/Panelist - $20,000
National advertising program - $10,000
Theatre/Venue Sponsor - $50,000 
CEO/Executive Director Statement

The deadCenter Film Festival continues to be the largest program we provide to the community bringing together individuals from all walks of life to share stories through film. “It’s exciting. It’s diverse. And it helps attract the employees, companies and tourism we need to flourish as a Big League City.” Karen Delaney, Past Chair – deadCenter Film.

As always, our festival will include high profile films from Sundance, Oklahoma films, world premieres, filmmaker discussions, free kids programming, deadCenter University for high school students and our wildly popular free outdoor screenings at the Myriad Gardens on Friday and Saturday night. The Festival screens 100 films over 4 days to more than 30,000 attendees in four venues in downtown Oklahoma City. National Geographic recently mentioned deadCenter’s festival in June as the best time to visit Oklahoma City.

Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide
Oklahoma - Statewide
Service Categories
Secondary Organizational Category Arts,Culture & Humanities/Arts & Culture
Tertiary Organizational Category Education/

Our primary event is our film festival that takes place the second weekend of June each year. The deadCenter Film Festival is Oklahoma's largest film festival, named for our location in the dead center of the United States. Over the past 16 years, we have grown from a one night screening of local short films into one of MovieMaker magazine’s "20 Coolest Film Festivals in the world," attracting 30,000 film fans to downtown Oklahoma City each June to watch a diverse slate of films from around the world and all over Oklahoma.  

 Our judging panel watches more than 1,200 submissions to select the 25 feature films and 75 plus short films that screen at the festival. Each year, we provide a balanced slate of high profile films from Sundance (Best of Enemies, Last Days of Vietnam), Oklahoma films, Native American films, LGBT films, and short films from around the globe.

Population Served Adults Families General/Unspecified

Each fall we reach 3,000 students by traveling to schools around Oklahoma to lead free film seminars. The seminars include topics about making movies in Oklahoma, writing screenplays, acting, auditioning for films, film production, available crew positions, camera and lighting equipment training, post production and distribution. The goal is to use elements from the process of making movies to help the students think creatively, collaborate willingly and speak in front of their peers with confidence. And, the program helps aspiring filmmakers realize that they do not have to leave Oklahoma to become a part of the film industry. Our education efforts were rewarded with the 2014 Governor's Arts Award for Education.

In 2013, we launched an education program during the festival, inviting 60 high school students to attend the festival for free along with a parent. Students are selected from the different schools we met with throughout the fall. 

Population Served Children Only (5 - 14 years) Adolescents Only (13-19 years)

The deadCenter Film Institute is our newest initiative launch in 2016 for adults and working professionals.

Film Forums - Forums will focus on one specific roll within the filmmaking process. Classes and exercises will be led by one or two major Hollywood professionals, university film professors, and working professionals. They will provide a range of seminars and events for filmmakers and film enthusiasts of all ages and levels of experience. They will also include an intense, two day Round Table for a select number of applicants.

Round Tables - For the first roundtable we will invite Oklahoma screenwriters to apply to the lab, the top 12 will be selected by a panel of judges, and then a top-level industry talent will lead the Round Tables. The accepted screenwriters will be required to submit work and review the submitted work of the other participants. This will create a strong network of local filmmakers that can collaborate and work with each other long after the forums are over.

Population Served Adults
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state.

Oklahoma is becoming a regional hub for independent filmmaking thanks to our strong film rebates, great university programs and recent graduates willing to stay home to start their careers. But, for Oklahoma to truly become a film destination, we need local filmmakers to break out and make bigger, better movies. We believe these forums and round tables will help kick start a higher quality of Oklahoma films.

CEO/Executive Director
CEO/Executive Director Lance McDaniel
Start Date Dec 2016


Lance started with deadCenter as a filmmaker and volunteer, screening a short film in 2006, followed by two documentaries, four narrative features, and another short film told through dance. As Executive Director, Lance has grown the Festival from 10,000 to 30,000 people while creating lasting partnerships within the community. As Artistic Director, Lance creates new programs, speaks to civic organizations about film, and travels with Kim across Oklahoma, leading free film classes in high schools, technology centers, and universities. Lance has worked on 20 feature films as director, writer, producer, 1st AD, on-set dresser, props, etc. Lance hails from Alva, Oklahoma, and is a proud graduate of Stanford University.


Senior Staff
Kim HaywoodDirector of Programming/Festival Director
Alyx PicardHead of Operations/Festival Coordinator
Number of Full-time Staff 3
Number of Part-time Staff 0
Number of Contract Staff 5
Number of Volunteers 400
Staff Retention Rate 100
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Organizational Plans
Fundraising Plan Yes
Policy against commission-based compensation for fundraising consultant Yes
Communication Plan Yes
Strategic Plan Yes
Number of Years Strategic Plan Considers 5
Date Strategic Plan Adopted Jan 2010
Management Succession Plan Under Development
Organization Policies and Procedures Under Development
Board Chair
Name Julie Hall
Company Affiliation Community Volunteer
Term Dec 2015 to Nov 2016
Board of Directors
List Current as of Oct 27, 2016
Board of Directors List
Emily Blaschke MidFirst BankVoting
Ashley Byrnes Voting
Barbara Cable Cable MotorsVoting
Art Cotton Cotton ConsultingVoting
Sally Ferrell Real EstateVoting
Peter Fulmer Real EstateVoting
Bryan Geiger Bank of OklahomaVoting
Julie Hall Community VolunteerVoting
Carol Johnson Community VolunteerVoting
John Kennedy Irish RealtyVoting
Bryan King Fellers SniderVoting
Rob Miner The Boeing CompanyVoting
Debbie Nauser Voting
Michael D. Palmer Voting
Heather Ross
Kimber Shoop OGEVoting
Paige Williams Chickasaw NationVoting
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Current Fiscal Year
Fiscal Year Dec 01, 2015-Nov 30, 2016
Current Year Budgeted Total Income $834,500
Current Year Budgeted Total Expenses $834,478
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$35,000$35,000$30,000
Investment Income, Net of Losses------
Unrealized Gain/Loss------
Membership Dues------
Special Events$45,622----
Revenue In-Kind$180,250----
Expense Allocation
Fiscal Year201520142013
Program Expense$871,787$499,305$376,857
Administration Expense$39,375$56,413$39,866
Fundraising Expense$13,126----
Payments to Affiliates------
Total Revenue/Total Expenses1.020.990.91
Program Expense/Total Expenses94%90%90%
Fundraising Expense/Contributed Revenue3%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$33,636$12,346$17,730
Current Assets$25,029$2,143$11,315
Long-Term Liabilities------
Current Liabilities----$1,288
Total Net Assets$33,636$12,346$16,442
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities----8.78
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountFoundation & Corporations $410,596Foundation & Corporations $430,694Foundation & Corporation $258,793
Second Highest Funding Source & Dollar AmountEarned Revenue $274,109Earned Revenue $66,712Earned Revenue $89,310
Third Highest Funding Source & Dollar AmountRevenue In-Kind $180,250Indivudals $35,000Individuals $30,000
Endowment? No
Endowment Spending Policy Income Only
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments
All prior financial information is from audited financials. 
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year. 
Address 726 W. Sheridan Ave.
Suite 170
Oklahoma City, OK 73102
Primary Phone 405 246-9233
Contact Email
CEO/Executive Director Lance McDaniel
Board Chair Julie Hall
Board Chair Company Affiliation Community Volunteer


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