Paseo Artists Association Inc.
3022 Paseo
Oklahoma City OK 73103
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
Paseo Arts Association
Paseo Arts Festival
Mission Statement

The Paseo Arts Association provides a unique environment for the visual, performing and culinary arts.

Contact Information
Contact Name Amanda Bleakley
Contact email amanda@thepaseo.org
Address 3022 Paseo
Oklahoma City, OK 73103
Phone (405) 525.2688
Fax 405-525.2688
County Oklahoma
How to Give
Donate with Credit Card http://www.thepaseo.org
Donate to Endowment http://occf.org/paa/
Other ways to donate, support or volunteer
The Paseo Arts Association thrives with the support of the public through membership, volunteerism, event attendance, and donations. Our greatest need for volunteers is during and before the annual Paseo Arts Festival (taking place on Memorial Day Weekend). Year-round, volunteers help with office projects and other Paseo events. Memberships in the PAA help us increase our reach: members receive access to unique arts opportunities, discounts on entry fees, and more. Please contact us by phone or email to learn more.
 
Donations to the Paseo Arts Association go directly to support our programs, including the Paseo Arts Festival, First Friday gallery walks, four annual juried exhibitions, youth-oriented programs like Fairy Ball and Magic Lantern, arts micro-funding program Paseo FEAST, the inaugural artist in residence program SPACE, and our growing arts education initiatives. Please contact us at 525-2688 or thepaseo.org for more information.  
Financial Summary
 
 
Projected Revenue $247,128.00
Projected Expenses $245,531.00
History and Background
Former Names
NameYear
N/A
Year Founded 1982
IRS Ruling Year 1989
State Registration Expiration Aug 2017
Statements
Mission

The Paseo Arts Association provides a unique environment for the visual, performing and culinary arts.

Background
The Paseo Arts District was built in 1929 as the first shopping district north of downtown. The curved, two-block street has maintained its distinctive Spanish revival architecture with original stucco buildings and clay tile roofs still intact. The Paseo has been listed on the National Register of Historic Places since 1979.
The arts have always been integral to the development and redevelopment of the Paseo. Formally organized in 1989, the Paseo Arts Association buoyed the revitalization efforts taking place in the Paseo. Today, the Paseo Arts District is marked by new urbanism, mixed use housing, socioeconomic and racial diversity. A vibrant group of artists are transforming this community through creative thinking and arts activities. Currently, the Paseo is home to 20 galleries and more than 75 artists, all within walking distance of each other. The galleries share the street with three restaurants, four nonprofit organizations, architecture firms, unique shops, and more.
The Paseo has been a leader in a citywide revitalization of the arts. Its success has created a higher profile for the arts and their role in a vibrant urban dynamic, thus increasing opportunities for artists and visitors alike, and enhancing the quality of life for residents in the state. 

Impact
-Two new programs developed and initiated: Paseo FEAST (arts micro-funding program) and SPACE (artist in residence program);
 
-Part-time position added;
 
-New partnerships developed with OG&E, Edgemere Elementary SchoolHarding Fine Arts Academy and the Skirvin Hilton in support of Paseo events;
  
-Successful Paseo Arts Festival brought valuable income, volunteers, and over 60,000 attendees to the event;
 
-First Friday Gallery Walks, attracted thousands of attendees each month, rain or shine. 
Needs
Currently, the PAA's greatest needs are:
-sponsors for specific programs, including: Paseo FEAST, Fairy Ball, Magic Lantern, Paseo Arts Festival, the Annual Arts Awards Dinner and arts education programs. Sponsorship levels are available starting at $100,
-increased volunteer support to assist with programs throughout the year (5-10 active volunteers at any given time),
-a performing arts series to coincide with First Friday Gallery Walks (sponsorships for artist fees, a simple sound system, and signage),
-the creation of wayfinding street signage indicating the directions to the Paseo, and
-increased artist participation in/ knowledge of juried exhibition opportunities.
 
These needs identify ways that we can improve our new and existing events and better serve the Oklahoma arts community. 
CEO/Executive Director Statement
Thank you for visiting the Paseo Arts Association's guidestar profile. If you have visited the area for dinner, an evening stroll, or one of our many arts events throughout the year, then you are already familiar with the unique, vibrant community that makes up the Paseo Arts District. If not, I invite you for a visit! Our First Friday Gallery Walk takes place every month, rain or shine, and our galleries,  restaurants, nonprofits and other shops and businesses are always happy to greet you. Like the First Friday Gallery Walk, many other Paseo events throughout the year--the Paseo Arts Festival, Fairy Ball and Magic Lantern--are provided at no cost to the public.
 
The Paseo is Oklahoma's oldest and most historic arts district, with distinctive, colorful buildings created in the Spanish Revival style. Over 80 artists currently work or exhibit in the Paseo, representing art forms from painting and photography to fiber art, jewelry, ceramics, and much more. There is truly something for every taste in the Paseo. I hope to see you here soon!
Board Chair Statement
When I became President of the Paseo Arts Association several years ago, the Paseo Arts Festival had already built a record of success, largely through the work of committed and passionate volunteers and artists. With the passion and dedication of this growing group, we are now on our way to becoming one of the finest art districts in the country.  We have recently  formed community partnerships with Edgemere, our local elementary School, Harding Fine Arts Academy, a local charter high school, the Boys and Girls Club of Oklahoma County, and the area’s First Christian Church.  We have also begun, and maintain, an after school arts program involving the elementary and high schools and plan to incorporate the Boys and Girls Club this year.  We have seen the results of our children’s programs when teachers and parents tell us how much more pride and self-esteem the kids have, which shows in their grades and their attitude at home and at school.   More galleries have opened and surrounding  property owners are investing in refurbishing their homes and commercial buildings.  Our monthly art walks attract thousands of people, as do our annual family-focused programs, Fairy Ball and Magic Lantern.  Our annual Memorial Day weekend arts festival attracts tens of thousands of tourists and artists from all over the US. We recognize volunteers alongside artists at our annual awards banquet, in the hopes of not only recognizing worthy individuals, but also fostering a sense of pride in the arts community. We have managed to do most of this with one part-time employee and thousands of volunteer hours.
 
We are proud of the accomplishments of the past few years, but still have plenty of room to grow and develop. We are currently working with both the City of Oklahoma City and the State to get directional signage on city streets and surrounding highways to direct both locals and tourists to the Paseo.

I feel blessed to be part of the historic Paseo Arts District, and I am proud of how far we have come.  The board, staff, artists, and volunteers continually strive to see it flourish as a cultural center for future generations.
Area Served
Area Served
Geographic Area Served
Oklahoma City
Oklahoma City - NW
Oklahoma County
 The PAA itself exists to support and advocate for the artists and community of the historical Paseo Arts District.  The PAA's events and programs, however, are designed to serve a broad audience of central Oklahomans. More than 80,000 people attend Paseo events each year.
Service Categories
Secondary Organizational Category Community Improvement, Capacity Building/Community & Neighbourhood Development
Tertiary Organizational Category Arts,Culture & Humanities/Arts Education
Programs
Description Each Memorial Day Weekend, the three-day Paseo Arts Festival brings 85 visual artists and dozens of performing artists on two stages to the Historic Paseo Arts District. The Festival is free to attend and all are welcome. Come join us for a unique arts festival in the heart of the Paseo!
Strategy
Population Served Families General/Unspecified
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. The Paseo Arts Association will receive earned income through artist booth fees and drink sales. Participating artists will sell artwork. Over 70,000 visitors will attend the event.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. More Oklahoma City residents will become aware of the Paseo Arts District and will be more likely to visit in the future. Participating artists will be able to earn money from their art. The Paseo Art Festival will become known regionally for its excellence as an arts event.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Financial records help us determine the success of drink sales and other revenue streams. Artist feedback is gathered by a written survey, distributed and collected during the last day of the Festival by PAA staff.
Description
This family-oriented event celebrates creativity, visual arts, dance, and creative play as hundreds of youth in costume as fairies, sprites, and woodland creatures fill the Paseo for a magical evening. Professional artists--dancers, musicians, visual artists and more--design the event's creative components and are on hand to assist the evening's visitors.
Approximately 400-500 youth in costumes attend this event each year. The Fairy Ball is free to attend and all are welcome.
Strategy
Population Served K-12 (5-19 years) Infants to Preschool (under age 5) Families
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Increasing numbers of youth and families will attend the event. By the end of the event, each will have the opportunity to participate meaningfully in at least two art forms (visual arts, theatre, dance, music).
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Youth participating in the Fairy Ball will have positive associations with the arts, with self-expression, and with the Paseo Arts District.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Exit polls are submitted to volunteers, participating artists, and other participants.
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Many families who attend this event report returning year after year, and parents describe their children's anticipation to attend. Often, these parents will also express appreciation that this event is provided at no cost to children and families.
Description Paseo FEAST (Funding Emerging Artists with Sustainable Tactics) is a unique arts micro-funding project that allows five selected artists to each present their work to a group of diners. During the course of the event, diners will visit with the artists, learn about their work, enjoy a community meal, and vote for the artist whose project they like the best. The artist winning the most votes will receive a grant made up of the evening's proceeds. Paseo FEAST puts funding directly into the hands of artists, to help them realize their visions. Tickets are $30 to the events, which take place quarterly.  
Strategy
Population Served General/Unspecified
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Artists will receive funding to complete new, engaging artworks. Audience members will attend, become aware of new artists and artworks within the community, and feel pride in supporting the winning project.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Artists' funded projects will create new, dynamic works of art that draw attention to Oklahoma City as a cultural hub. Projects will become increasingly competitive as more and more artists become aware of this opportunity.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. The Paseo FEAST committee and PAA director stay in close contact with previous FEAST winners, asking for reports on grants received and current work. Each winner must agree to attend a future FEAST to report their progress to the next group of diners.
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Two artists have already recieved grants through Paseo FEAST: Oklahoma City photography and sewing artist Romy Owens and Oklahoma poetry group Red Dirt Poetry Collective. Each winning artist has reported being grateful for the funding and has described the specific impact of FEAST funding on their work. Romy Owens has begun work on a sewing and photography-based installation piece, and the Red Dirt Poetry Collective were able to attend and compete in a national poetry competition.
Description Held annually each fall, the PAA's Paseo Arts Awards Dinner gives us the opportunity to honor those who have made outstanding contributions to the visual arts in Oklahoma during the past year. This event is also a fundraiser, helping the PAA to provide a unique environment for the visual, performing and culinary arts.

Strategy
Population Served Adults General/Unspecified
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Awards will be given to deserving individuals, based on nominations and committee interviews. Funds will be raised ($10,000 or more) to help the PAA work year-round toward its mission.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Individuals who shape the Oklahoma arts community will receive due recognition, and their work will be honored. Excellence in the arts in Oklahoma will gain recognition statewide and beyond.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Financial records are kept by board treasurer and PAA staff. Planning committee will hold post-event evaluation meeting to determine the success of all aspects of the event.
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Attendance for this event has steadily increased during its first five years. This increase in attendance has led to increased revenue, going toward the Paseo's annual events. Artists who have received awards--particularly the Emerging Artist Award--report that this recognition has led to increased opportunities.
Description This project, described as "a night of light instead of fright," offers youth and families a unique, positive, and arts-focused event during late October. Taking place during the weekend before Halloween, Magic Lantern employs professional artists to create a labyrinth, assist visitors in creating one-of-a-kind costumes and works of art, and choreograph original dance pieces for the delight of attendees. Free of cost and open to the public, Magic Lantern provides a safe, fun, and creative evening for all.
Strategy
Population Served Children and Youth (0 - 19 years) Families
Program Short-term SuccessHelpDescription of short-term achievement(s) or improvement(s) that will result from this program. Participation will increase each year. Youth and families will express pride in their own creations.  Volunteers and artists will work together to create a high quality experience for participating youth and families.
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. Participating youth and families will have positive experiences with creativity, self-expression, artist role models, and the Paseo Arts District.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. Exit polls are distributed to youth and participating artists.
Examples of Program SuccessHelpSpecific examples of changes in behaviors or testimonies of changes that demonstrate program success. Participation in Magic Lantern has steadily increased over the past seven years, showing that audiences are returning, and new ones are attending for the first time. Parents and families look forward to the event, calling weeks and even months ahead for the date.
Comments on Programs
CEO/Executive Director/Board Comments
The greatest resources of the PAA are the picturesque, historic Paseo Arts District architecture and the vibrant community of artists who work and show here. These resources lead to a unmistakable identity for this district as a cultural hub within the city.
 
Events such as the Paseo Arts Festival, the Fairy Ball and Magic Lantern continue to remain popular within the community year after year, with visitors eager to return. We are honored to provide these at no cost to participants.
Several new initiatives within the past year, including Paseo FEAST and our artist-in-residence program, created in partnership with the Skirvin Hilton, position the PAA as a burgeoning arts leader within our community. 
 
The PAA has undergone significant changes in recent years--changes of staff and board and an intensive strategic planning process in fall of 2015-- and as a result, the organization is poised for great things to come. 
CEO/Executive Director
CEO/Executive Director Amanda Bleakley
Start Date May 2014
Email amanda@thepaseo.org
Experience

Ms. Bleakley previously worked at Architectural Design Group, Inc. as a Program Administrator and was responsible for the administration management of several multi-million dollar projects. She spent eight years at the OU College of Dentistry serving as coordinator of the Alumni Affairs and Development Office and serving as Manager of the Continuing Education Department. Her communication, organization and planning skills will serve her well in the fast paced environment of association management.

Senior Staff
NameTitle
Paige PowellProgram Coordinator
Staff
Number of Full-time Staff 1
Number of Part-time Staff 1
Number of Contract Staff 0
Number of Volunteers 30
Staff Retention Rate 0
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 2
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Staff Demographics - Gender
Male 0
Female 2
Not Specified 0
Organizational Plans
Fundraising Plan Under Development
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 5
Date Strategic Plan Adopted Feb 2015
Management Succession Plan Under Development
Organization Policies and Procedures Under Development
Collaborations
In order to further its mission, the PAA collaborates with the following organizations:  Edgemere Elementary,  A Jeweler's Art,   Contemporary Art Gallery,  In Your Eye Studio & Gallery, JRB Art at the Elms,  Paseo Gallery One, Paseo Potter, Studio Six, Summerwine Art Gallery, Theatre Upon a StarDanceSwan,  and Rainbow Fleet Childcare and Referral.
Awards
Awards
Award/RecognitionOrganizationYear
One of the Top Ten Neighborhoods in AmericaAmerican Planning Association2010
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? No
Board Chair
Name Mr. John Robison
Company Affiliation Robison and Associate Architects
Term Dec 2017 to Jan 2018
Email robisonandassociates@gmail.com
Board of Directors
List Current as of Feb 13, 2017
Board of Directors List
NameAffiliationStatus
Dr. Joy Reed Belt JRB at the ElmsVoting
Mr. Terry Clark Professor of Journalism at UCOVoting
Ms. Gayle Curry In Your Eye Gallery, Dale Rogers Training CenterVoting
Ms. Kim Dansereau Business OwnerVoting
Mr. Jim Eastep Dev. Associate, Myriad Gardens FoundationVoting
Ms. Betsy King Owner- Betsy King ShoesVoting
Ms. Lea Morgan Voting
Mr. Dustin Oswald Artist and gallery ownerVoting
Ms. Christina Pickard Artist/Teacher, Westminster SchoolVoting
Mr. John Robison Robison and AssociatesVoting
Mr. Collin Rosebrook Paseo PotteryVoting
Mr. John Seward Artist and PhotographerVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 13
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 6
Standing Committees
Education
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Membership
Program / Program Planning
Comments on Board & Governance
CEO/Executive Director/Board Comments Our small board represents a remarkable level of commitment, volunteerism, and dedication to the Paseo. Current board members are Paseo artists, property owners, and longtime volunteers. 
Current Fiscal Year
Fiscal Year Jan 01, 2015-Dec 31, 2015
Current Year Budgeted Total Income $247,128
Current Year Budgeted Total Expenses $245,531
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Contributions------
Foundation and
Corporation Contributions
$25,000$25,000$41,000
Government Contributions$45,402$29,548$47,564
Federal------
State------
Local------
Unspecified$45,402$29,548$47,564
Individual Contributions$5,045$4,392$4,127
------
$79,949$125,973$104,042
Investment Income, Net of Losses$7,316$138$164
Unrealized Gain/Loss------
Membership Dues$12,504$8,318$7,319
Special Events$47,928----
Revenue In-Kind------
Other----$17,755
Expense Allocation
Fiscal Year201420132012
Program Expense$167,914$159,531$125,675
Administration Expense$57,362$55,627$61,173
Fundraising Expense$0----
Payments to Affiliates------
Total Revenue/Total Expenses0.990.901.19
Program Expense/Total Expenses75%74%67%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$50,747$54,708$77,793
Current Assets$50,747$54,708--
Long-Term Liabilities------
Current Liabilities($3,851)($2,022)($726)
Total Net Assets$54,598$56,730$78,519
Solvency
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountEarned Revenue $79,949Earned Revenue $125,973Earned Revenue $104,042
Second Highest Funding Source & Dollar AmountSpecial Events $47,928Govt - Unspecified $29,548Govt - Unspecified $47,564
Third Highest Funding Source & Dollar AmountGovt - Unspecified $45,402Foundations & Corporations $25,000Foundations & Corporations $41,000
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from IRS Form 990s.
 
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.  
Address 3022 Paseo
Oklahoma City, OK 73103
Primary Phone 405 525.2688
Contact Email amanda@thepaseo.org
Give with Credit Card http://www.thepaseo.org
Give to Endowment http://occf.org/paa/
CEO/Executive Director Amanda Bleakley
Board Chair Mr. John Robison
Board Chair Company Affiliation Robison and Associate Architects