Edmond Family Counseling, Inc.
1251 N Broadway Suite C
Edmond OK 73034
Tax Exempt Status Public Supported Charity
Mission Statement Edmond Family Counseling is committed to improving lives by providing counseling and educational programs to individuals, families and groups. Our organization seeks to improve the areas of Edmond, Deer Creek, and OKC by keeping quality mental health care accessible and affordable to everyone and to educate teens and adults on social and mental health topics.  We maintain close relationships with city leaders, school leaders and clergy to tailor our programming to meet the rapidly changing needs of our growing and changing community.
Edmond Family Counseling Counseling Staff
Contact Information
Contact Name Kathy Matthews
Contact email kmatthews@edmondfamily.org
Address 1251 N Broadway Suite C
Edmond, OK 73034
Phone (405) 341-3554
Fax 405-341-3511
County Oklahoma County
How to Give
Other ways to donate, support or volunteer
Edmond Family Counseling supports the community by providing counseling and education to individuals, families and groups.  Our goal is to make excellent care affordable for everyone.  To that end, we do not accept insurance but rather are supported by donations and negotiated contracts with city, state and other entities.  Our fees are based on a sliding fee scale.  Financial support may be sent in the form of a check or credit card to:
   1251 N. Broadway, Ste. C
   Edmond, OK  73034
Volunteers are sometimes needed to help with our golf tournament, and to serve on our board of directors.  Please contact the executive director, Sheila Stinnett to discuss other ways to support our agency.  405-341-3554
Financial Summary
Projected Revenue $663,092.00
Projected Expenses $652,040.00
History and Background
Former Names
Edmond Youth Council, Edmond Family Services1974
Supported Organization Edmond Family Counseling Inc
Year Founded 1974
IRS Ruling Year 1975
Mission Edmond Family Counseling is committed to improving lives by providing counseling and educational programs to individuals, families and groups. Our organization seeks to improve the areas of Edmond, Deer Creek, and OKC by keeping quality mental health care accessible and affordable to everyone and to educate teens and adults on social and mental health topics.  We maintain close relationships with city leaders, school leaders and clergy to tailor our programming to meet the rapidly changing needs of our growing and changing community.
The history of Edmond Family Counseling began in 1974 after the tragic death of a teen at the hands of two other teenagers in the community. Concerned Edmond parents met at the home of a local family and decided that there was a need for organized recreation for the teens of Edmond. This group was later called the Edmond Youth Council. The first location was an unused rectory building at St. John's Catholic Church. The group leased the space for $1 a year. Supervised recreation was the primary focus. In 1976, with the help of a $59,000 grant from the Oklahoma Crime Commission, additional staff and programs were added. Over 350 youth participated and a new location was sought. The center became known for recreation and a referral source for counseling and ancillary services such as tutoring, job placement, etc. relationships with the public school system were expanded to provide support counseling for youth involved with drugs and alcohol. As the city of Edmond grew, counseling became the primary focus of the organization. A Crisis On-
Call Program was developed in conjunction with the Edmond Police. An alternative School Program housed at EYC was developed in collaboration with EPS. A Master's level Graduate Intern Program was offered to area universities with psychology and counseling programs in order to provide "on the job" training to interns and to increase the service volume of the agency. During the 80's and 90's, the On-Call Program became and remains a 24 hour resource for the community. Drug and alcohol psycho-educational services expanded and included Therapeutic Wilderness Camping and Ropes Courses. In 2000, a successful capitol campaign resulting in a new location in Edmond. Because of the generosity of the community, the building which currently houses EFC is a debt free facility! In 2004, Edmond Family Services changed its name to Edmond Family Counseling to more clearly communicate its mission and vision. A full range of outpatient counseling services focusing on a variety of presenting problems and concerns are facilitated by our licensed therapists. This private, not for profit, community-based agency enjoys the support of an engaged board of directors, including a variety of leaders from a myriad of backgrounds, all of whom contribute to the formation of our strategic plan an vision for the future.
Edmond Family Counseling works closely with the community to remain responsive to the needs of the community.  Annually over 1,300 individuals receive counseling and substance abuse services totally over 14,000 hours of care.  We serve the school population by providing Botvin's Life Skills groups in 4 of Edmond EPS middle schools, 5th grade boot camps expanded this year to 3 elementary schools in EPS, GirlStrong groups for girls 12-16 teaches girls about the realities of cell phone usage, internet safety, social skills, goal setting, and dating.  Each of these programs are new within the last 3 years and are an excellent example of our comittment to grow and evolve with needs of the population.  Our BeEdmond App for teens has been downloaded over 3,000 times providing an aggregated source of resources and support in the areas of crisis, mental and physical health, education and community based services.  Our greatest needs are for increased staff, and technology upgrades.  Currently, the needs for our services are outmatched by our abilities to staff the programming requested by schools, churches, and individuals.  We will need to replace a server and upgrade office computers in order to efficiently interface with our contract sources and professional staff.  In short, if we have more, we can do more in terms of mental health and education for the teens, families, and individuals of Edmond and surrounding areas.
The top 5 most pressing needs of Edmond Family Counseling are:
  1. New carpet.
  2. New computers.
  3. Software for Point of Purchase transactions.
  4. Online record keeping software and support.
  5. Funds to hire personnel for contract work with community groups wanting programs. 
CEO/Executive Director Statement From “The Looking Glass” to “Edmond Family Counseling”, this agency and its history are rich and unique. Founded as a result of a teen homicide in the community, the organization sought to bring supervised recreation in a secure environment to local teens. From the flavor of the sixties and seventies came experiential learning activities, ropes courses, hiking, macramé and other arts and crafts. Counseling services evolved from the interaction of counselors and youth while relaxing, enjoying nature, learning arts and crafts and experiencing life in a setting that was safe and respectful of youths’ thoughts, feelings, needs and dreams. As the complexity of our world has continued to increase over the years, so have the range of counseling services at EFC.

Another unique fact about EFC is that it has endured for 39 years in the community of Edmond by upholding its standards of integrity and client welfare to all those who seek its services. Sliding scales were developed so that those with the least resources as well as those with the greatest could access quality services at an affordable cost. 

Multiple contracts with various local and state governmental entities have helped support counseling and psycho-educational services. Added to these contracts have been client fees, donations from individuals, groups, businesses and grants that have provided for a total range of services. Donors have been able to see that funds donated help match those of contracts and have brought the respect of our citizens, our city, public schools, local philanthropic organizations and our state.

EFC has a uniquely qualified staff comprised of individuals who all have come to the agency as practicum students through the EFC Intern Training Program, an acclaimed training program for graduate students in the counseling field. The staff together has well over 100 years of combined experience in counseling. From 1974 to the present, only four directors have provided executive leadership for the agency. The tenure of the EFC staff and administration has exhibited a rare point of uniqueness in the not for profit world.

A final unique quality at EFC has been its programming, including the 24-Hour On-Call Program. Licensed, experienced therapists have been available any time of the day or night to those in the community who may have been in need of crisis intervention services. This level of accessibility and quality of care has been truly unique.

Board Chair Statement

Edmond Family Counseling (EFC) was completely unknown to me until a church friend/board member invited me to attend a couple of meetings to see if serving on the board would be of interest.  I did, it was, and I joined the board in late 2011.  Since then, the excellent people at EFC, their integrity and the high caliber of their work has become manifest, as has the local need for our services.  It is an organization I am proud to serve, support financially and recommend to anyone in the potential client population.


  1. quality of the staff's work is consistently given high marks by evaluators
  2. have integrated an annual fund-raising golf tournament into our income stream
  3. have hired and retained a group of excellent employees
  4. have maintained strong, supportive relationships with our client partners (Edmond Public Schools, Edmond Municipal Court), church groups, civic clubs, and other organizations in Edmond, and have received numerous expressions of their support


  1. much income is derived from contracts with state agencies (i.e. Department of Mental Health, Office of Juvenile Affairs); with reduction in state spending these sources have become less stable and reliable
  2. need to develop a sizable and continuing source of income from donors beyond what we currently have
  3. perceived competition from new area hospitals, clinics and office-based counseling services
  4. our strong local relationships are in large measure due to the efforts of and respect for our Executive Director; a succession plan is in place, and the board needs to do all it can to maintain the aforesaid relationships 
Area Served
Area Served
Geographic Area Served
Oklahoma City - North
Edmond Family Counseling serves the community of Edmond, Edmond Public Schools, Deer Creek Public Schools, south Logan County and north Oklahoma City and Putnam City Public Schools.
Service Categories
Secondary Organizational Category Mental Health & Crisis Intervention/Counseling
Tertiary Organizational Category Youth Development/Youth Development Programs
Description Individual and family counseling services are provided by a staff of highly trained therapists.  Individual services are available to children, as young as age seven, adolescents and adults
Population Served Families Children and Youth (0 - 19 years) Adults
Description EFC has Licensed Drug and Alcohol Counselors on staff which provide both adolescent and adult individual and group substance abuse counseling as well as Alcohol and Other Drug (AOD) assessments to assist clients in completing court or school disciplinary requirements.  In addition to these substance abuse services, EFC offers DUI/ADSAC assessments, 10 hour and 24 hour DUI schools as well as drug testing services for both individuals and the court system.
Population Served Alcohol, Drug, Substance Abusers Children and Youth (0 - 19 years) Adults

Working closely with the Edmond Municipal Court, EFC provides court assessment services (PAS) to juvenile offenders and their families prior to sentencing. Edmond Family Counseling provides a number of diversion programs offered to juvenile offenders after sentencing. The FIRST TIME OFFENDERS PROGRAM is a research based psycho-educational program to assist both the juvenile and family with communication skills, anger management strategies, values development, goal setting and decision making skills. AWARE is a court ordered therapeutic group provided to assist juveniles with substance abuse issues. WHAT MATTERS MOST and WITHIN MY REACH are two programs focused on teaching adolescent offenders value and character development. In addition to the above programs, EFC also offers a weekly YOGA class to support community youth with stress reduction and healthy living instruction.

Population Served Children and Youth (0 - 19 years) Families At-Risk Populations
Description Through a partnership with Edmond Public Schools, trained Botvin LifeSkills facilitators offer a research based life skills curriculum in psycho-educational small groups at middle school sites during the school day for 6th,7th and 8th graders.  "5th Grade LifeSkills Boot Camp", a modified version of the middle school Botvin curriculum is available at the school site to all 5th grade elementary students.  3rd graders may participate in our CALM academy to assist with test taking preparation.  Small group counseling covering a wide range of topics is also offered at Boulevard Academy, Edmond's alternative school.
Population Served K-12 (5-19 years) At-Risk Populations General/Unspecified
Description Two groups, PARENTING THROUGH DIVORCE and ADULT SUBSTANCE ABUSE CLASSES are offered to provide support services to community members.  PARENTING THROUGH DIVORCE is a psycho-educational group which assists parents and blended family members in learning effective and successful co-parenting strategies.  EFC maintains a 24/7 crisis intervention hotline for community members needing counseling services after hours as well as provides walk-in crisis intervention services during regular agency hours.  Edmond Family Counseling's staff of therapists are also available to speak to local community organizations and groups on a variety of topics such as anxiety, depression, anger management, parenting, and substance abuse.
Population Served Adolescents Only (13-19 years) Adults At-Risk Populations
CEO/Executive Director
CEO/Executive Director Sheila Stinnett
Start Date July 2016
Email sstinnett@edmondfamily.org
Experience Sheila Stinnett is a life long resident of Oklahoma, being born and raised in Nowata, Oklahoma.  After high school, she pursued her degree from Oklahoma City University, earning her Bachelor of Arts in theater and a Master of Arts with an emphasis on children's theater, Ms.Stinnett launched the OCU costume rental business which grew to a $750k business by the time she finished another Master of Arts in Counseling Psychology and accepted a position with Edmond Public Schools in 2002.  After 10 years of service to Cross Timbers Elementary, earning her Licensed Professional Counselor credential, and earning National Board School Counselor Certification, she accepted a staff position at Edmond Family Counseling, where she had volunteered since 2003.  In 2015, she became the Assistant Executive Director, and subsequently the Executive Director after Jackie Shaw's retirement.  
Senior Staff
John GoetzClinical Director
Chad McCoyAssistant Executive Director
Number of Full-time Staff 7
Number of Part-time Staff 4
Number of Contract Staff 1
Number of Volunteers 1
Staff Retention Rate 0
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 14
Hispanic/Latino 0
Native American/American Indian 1
Other 0 0
Staff Demographics - Gender
Male 3
Female 10
Organizational Plans
Fundraising Plan Under Development
Policy against commission-based compensation for fundraising consultant Yes
Communication Plan Yes
Strategic Plan Yes
Number of Years Strategic Plan Considers 3
Date Strategic Plan Adopted May 2015
Management Succession Plan No
Organization Policies and Procedures Yes

Community Partner Edmond Public Schools

City of Edmond, Social Services Review Board

Oklahoma Office of Juvenile Affairs
Oklahoma Department of Mental Health and Substance Abuse Services 
Edmond Chamber of Commerce1974
Oklahoma Association of Youth Services1974
External Assessments and Accreditations
Commission on Accreditation of Rehabilitation Facilities (CARF) - Adult Day Services - 1 year2014
Champion of Character, CompassionEdmond Character Council2008
Risk Management Provisions
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Fiduciary Liability
Employment Practices Liability
Board Chair
Name Creighton Haddon
Company Affiliation Banc First
Term Sept 2015 to Oct 2017
Email chaddon@bfins.com
Board of Directors
List Current as of July 01, 2017
Board of Directors List
Tim Bridges University of Central OklahomaVoting
Chris Budde RetiredVoting
Donna Castello USA DigitalVoting
Chuck Debellevue RetiredVoting
Creighton Haddon BancFirst of OklahomaVoting
Cynthia Hendershot Citizens Bank EdmondVoting
Bill Hesse Episcopal Diocese of OklahomaVoting
Richard Mason RetiredVoting
Lucynda Olberding University of Central OklahomaVoting
Jay Parks Jay Parks, CPAVoting
Kent Smith Kent Smith, DDS, Inc.Voting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 11
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 8
Female 3
Not specified 0
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 30 %
Board Orientation No
Constituency Includes Client Representation No
Written Board Selection Criteria? No
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Comments on Board & Governance
CEO/Executive Director/Board Comments

Edmond Family Counseling, Inc. views challenges and opportunities as coming “hand in hand”. With every new challenge, there is the potential to identify and respond to the opportunity at hand.

Some of the challenges facing EFC at this juncture in time involve technology. This agency would like to have an electronic record system that is compatible with the state systems we are mandated to use for our contracts and that are adapted to the process and needs of counseling documentation and file maintenance. EFC will also need a new server with greater capacity, new work stations and software and expanded electronic protection. 

The Oklahoma Department of Mental Health in 2015 announced that they want all contract providers to be completely electronic within three years. If this department is moving toward the stated goal, then other state departments will follow. This challenge has brought greater emphasis on efforts to obtain alternative funding for EFC.

Another factor in technology needs for EFC is a point of sale electronic system which would be customized to divide receipt of our various revenue streams. This would be extremely helpful to our bookkeeping and to our auditors as well as to our reception staff and our budgeting process.

The EFC Board of Directors and its staff members have discussed methods of additional funding in the annual strategic planning meeting and new fee-based programs have evolved from this process. 

A group which came out of this planning process is the Parenting Through Divorce Group. This legislation, House Bill 2249 mandated judges to order groups for couples in Oklahoma who are going through a divorce on the grounds of incompatibility and who have minor children. Group topics include those mandated by statute: short and long-term effects of divorce on child well-being, effects of family violence on children, child behaviors and emotional states during and after divorce, how to respond to the child’s needs, communication strategies to reduce conflict, cooperative co-parenting, reconciliation as an optional outcome and what to do in cases of child abuse or family violence. Though the fees are also set by the state, this is a program which the agency board and staff believe is critical in recovery from divorce and may also lead to referrals for individual or family counseling.

Another group to come from the strategic planning is a group for level three ADSAC offenders. This is a fee-based group which provides specific therapeutic techniques for those interested in achieving or maintaining sobriety.  

Innovative groups like those listed, combined with fundraising efforts annually and consistent efforts to enlist donations combine to help EFC meet the challenges currently.

Edmond Family is facing another challenge which is common to all of our community. The rapid growth and expansion of the City of Edmond has brought residents, government officials, school personnel and businesses to the realization that Edmond is quickly becoming an urban community. With this advancement comes specific challenges to the community and to EFC. Location must be addressed and evaluated annually as the city changes and grows. Expansion of facility space and equipment as well as staff and programs must also be evaluated annually and both short-and long-terms goals set in place for growth. Community needs assessments must be distributed, collected and analyzed for changing trends in the community. Continued collaboration among community partners is vital for the evolution of the agency and the community.

With a history of more than 41 years in the City of Edmond, Edmond Family Counseling looks forward to the challenges and opportunities afforded to this agency, its board and staff, by the growth and expansion of our city, its businesses, organizations, institutions and its residents in the twenty-first century. The next 40 years should bring great strides in every area of life in the community.


Current Fiscal Year
Fiscal Year July 01, 2017-June 30, 2018
Current Year Budgeted Total Income $663,092
Current Year Budgeted Total Expenses $652,040
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$344,258$326,108$323,962
Individual Contributions------
Investment Income, Net of Losses$1,221$1,099$717
Unrealized Gain/Loss------
Membership Dues------
Special Events$9,883$24,318$15,473
Revenue In-Kind------
Expense Allocation
Fiscal Year201620152014
Program Expense$617,217$614,429$693,848
Administration Expense$90,581$109,277$103,685
Fundraising Expense------
Payments to Affiliates------
Total Revenue/Total Expenses1.061.040.95
Program Expense/Total Expenses87%85%87%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$514,772$492,378$456,364
Current Assets$459,694$411,713$391,340
Long-Term Liabilities------
Current Liabilities$22,323$44,145$37,266
Total Net Assets$492,449$448,233$419,098
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities20.599.3310.50
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountEarned Revenue $378,956Earned Revenue $381,301Earned Revenue $388,167
Second Highest Funding Source & Dollar AmountGovt - Unspec $344,258Govt - Unspec $326,108Govt - Unspec $323,962
Third Highest Funding Source & Dollar AmountContributions $17,696Special Events $24,318Contributions $25,851
Endowment? No
Endowment Spending Policy Income Only
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next Five Years? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from the IRS Form 990s.

Contributions may include foundations and corporations when the breakout was not available.

The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.

Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 1251 N Broadway Suite C
Edmond, OK 73034
Primary Phone 405 341-3554
CEO/Executive Director Sheila Stinnett
Board Chair Creighton Haddon
Board Chair Company Affiliation Banc First