Red Earth Inc.
100 N Broadway
Ste. 2750
Oklahoma City OK 73102-9027
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
Red Earth, Inc.
Mission Statement Red Earth, Inc. promotes the rich traditions of American Indian arts and cultures through education, a premier festival, a museum and fine art markets.
Red Earth Festival competitors are among the world's most gifted dancers.
Contact Information
Contact Name Christy Alcox
Contact email
Address 100 N Broadway
Ste. 2750
Oklahoma City, OK 73102 9027
Phone (405) 427-5228
County Oklahoma County
How to Give
Donate with Credit Card
Donate to Endowment
Other ways to donate, support or volunteer Event Sponsorship
We invite corporations to join Red Earth, Inc., in our sponsorship program. Your support as a Red Earth sponsor increases our ability to expand our programs which utilize existing resources including Native American art, dance and the operation of the Red Earth Art Center.
Please contact us for additional information on sponsorship opportunities and benefits. We continue to recognize our sponsors throughout all our programs—Art Markets and Exhibitions, annual Festival, the operation of the Red Earth Art Center and Arts Education activities for students of all ages. To learn more call Christy Alcox at 405-427-5228.
Financial Summary
Projected Revenue $331,333.00
Projected Expenses $322,055.00
History and Background
Year Founded 1978
IRS Ruling Year 1982
State Registration Expiration Nov 2019
Mission Red Earth, Inc. promotes the rich traditions of American Indian arts and cultures through education, a premier festival, a museum and fine art markets.
Background Red Earth, Inc. began in 1978 with the creation of the Center of the American Indian, a museum dedicated to showcasing Native arts. In 1987, a group of influential community and tribal leaders founded the Red Earth Festival to showcase Oklahoma's unique Native cultural through visual and performing arts activities. The two non-profit groups merged in 1992 to create Red Earth, Inc., which is now one of the most respected Native organizations of its type in the United States.
Founded in 1978, Red Earth is recognized as the primary multi-cultural resource in Oklahoma for advancing the understanding and continuation of Native American traditional and contemporary art and cultures.  
As the only organization in central Oklahoma, not affiliated with a tribal government, Red Earth provides an outlet for all Native artists to share their art with the public.

Located in the heart of downtown Oklahoma City, Red Earth is home to a highly respected permanent collection of nearly 1,000 historical artifacts and contemporary works of art. Red Earth is also home to the nationally acclaimed Deupree Cradleboard Collection - the largest collection of its kind in America. Open free to the public Monday through Friday year-round, the Red Earth provides a rare Native and western experience for the thousands of travelers who visit our state each year.
The annual Red Earth Festival held each June is recognized as the world's largest Native American cultural events of its kind - drawing thousands of participants each year representing tribes from throughout the U.S. and Canada.
Red Earth works to raise $300,000 in corporate and individual gifts each year to support existing arts, exhibition and education programs.
The recently expanded REACH (Red Earth Arts and Cultural Heritage) Program works to strengthen and expand year-round arts and cultural programming for kindergarten through high school students and is designed to align with Oklahoma PASS objectives for core subjects.
Long-established curriculum focused on cultural traditions, art and history is changing. Additional curriculum is being developed to include applications to incorporate skills in mathematics, astronomy, botany, nutrition, agriculture, architecture, engineering and many other science (STEM) related fields.
Red Earth is working to secure $100,000 in gifts to support the Red Earth Art Center. Open year-round free to the public the Red Earth Art Center also provides outreach to communities across Oklahoma.
CEO/Executive Director Statement
Red Earth, Inc. and BancFirst have reached an agreement that will relocate the small, yet active Red Earth Art Center to the south ground floor lobby of the BancFirst Tower in downtown Oklahoma City. BancFirst recently purchased the 36-story building formerly known as Cotter Ranch Tower with plans for extensive renovations of the downtown landmark.
“Moving to the new BancFirst Tower is an exciting and progressive move for BancFirst, and a step forward in the revitalization of downtown Oklahoma City,” said David Harlow, BancFirst CEO. “ We are happy to have the Red Earth Art Center become such an important and visible partner with us in this new adventure.”
Plans call for the Red Earth Art Center to reopen to the public in early 2021 with their notable permanent collection of nearly 1,000 items of fine art including paintings, sculpture, pottery, and basketry. In the interim, Red Earth will host satellite exhibitions at venues throughout the city and state. A women’s art show entitled “She Persisted,” was held at the Science Museum Oklahoma in northeast Oklahoma City’s Adventure District.
A major component of the downtown non-profit Red Earth Art Center will continue to be a sales gallery featuring original Native artwork both contemporary and traditional from local and regional artists. A mission of the non-profit organization is to provide Native artists a vehicle to sell their art to the public.
“We are thrilled with the opportunity afforded us by BancFirst,” said Lona Barrick, Executive Officer with the Chickasaw Nation and President of the Red Earth board of directors. “We have hosted a wide variety of acclaimed exhibitions during our 40 year history. Through their generosity, this beautiful new location will allow us to continue our mission to promote the rich traditions of American Indian arts and cultures through education, a premier festival, museum and fine art markets.
“Our future looks bright,” she said. “When people travel to Oklahoma they want to experience our tribal cultures, and with the Red Earth Art Center being in the heart of Oklahoma’s capitol city, we will continue our great tradition of enhancing the cultural climate of our state.”
Board Chair Statement
As the president of the Board of Directors I am honored to serve Red Earth. I have great passion for what we do. On a daily basis the Red Earth Art Center shares Oklahoma's unique tribal art and history with guests from throughout the globe. The Red Earth Festival is a spectacular event that shares our Tribal cultures in a exciting and vibrant atmosphere.
It is my honor to work with a board whose members share the same ideals and goals to further the Red Earth mission to promote the rich traditions of American Indian arts and cultures through education, a museum and fine art markets.
During a recent Red Earth board retreat we identified our successes and the challenges facing the organization.
To address these challenges Red Earth has made board development a priority. In doing so we are creating a new Friends Council to help build relationships with a new generation of volunteers and potential board members.
Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide
Red Earth activities, events and educational programming attracts people of all ages - from school children to senior adults. Our geographic reach is worldwide as the annual Festival attracts visitors and journalists from throughout the globe.
Service Categories
Secondary Organizational Category Arts,Culture & Humanities/Museums
Tertiary Organizational Category Arts,Culture & Humanities/Arts Education
Description Red Earth is custodian of a permanent collection of more than 1,000 items of fine art, paintings, sculpture, pottery, basketry, textiles, cultural items and beadwork.  The collections includes the renowned Deupree Cradleboard Collection, one of the finest individual collections of its kind in North America, and the only collection of Northwest Pacific Coast Totem Poles in the area. 

The Red Earth Art Center features a variety of fine art and cultural items, both traditional and contemporary in style. Special exhibitions held throughout the year provide an outlet for talented Native artisans to sell their works to the public. On average  Red Earth has exhibited over 250 pieces of art by Native artists. Red Earth has successfully sold over 150 consignments items proving "art is business".

Exposure to the thousands of tourists who visit Oklahoma each year provides the ideal opportunity to showcase the variety of tribal traditions found in Oklahoma.  Last, Red Earth hosted International visitors from six continents, 22 foreign countries and 43 states and territories.  
Population Served US& International General/Unspecified Native Americans
The Red Earth Festival celebrates its 34th year in 2020.  This annual festival, scheduled for June 23-24, 2020 has grown into one of the largest Native visual and performing arts events of its type in the world. 
It includes a juried fine art competition for adults, an art market, the James H. and Madalynne Norick Youth Art Competition, the Red Earth presentations of storytellers, social dance, competitions and cultural and educational activities. Last year, nearly 500 performing and visual artists participated the the annual celebration.
Population Served US& International General/Unspecified Native Americans
The Red Earth R.E.A.C.H. program is an educational outreach initiative (Resources for Educating in Arts, Culture and Heritage) designed to significantly strengthen and expand our year-round educational programming and to provide access to all Oklahoma students and teachers. This program focuses on the integration of art, history, language, math and science.  Red Earth has launched its first interactive classroom experience featuring "The Cradleboards of Red Earth" an electronic book (ebook) available for free download at iTunes.  
The major components included in this multi-faceted project are:
(1) Curriculum design and development.
(2) Web-based delivery of materials to provide access to students and teachers statewide.
(3) Technology-assisted learning tools connect noted American Indian experts with students and provide a format that will engage 21st century learners.
(4) In- Service training for educators.
Population Served US K-12 (5-19 years) At-Risk Populations
CEO/Executive Director
CEO/Executive Director Christy Alcox
Start Date Oct 2008
Since 2008, the responsibilities of the Executive Director position have been shared by Christy Alcox, Director of Development and Administration and Eric Oesch, Deputy Director/Director of Communications.
Senior Staff
Christy AlcoxDirector of Development and Administration
Number of Full-time Staff 2
Number of Part-time Staff 2
Number of Contract Staff 0
Number of Volunteers 151
Staff Retention Rate 100
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 75
Hispanic/Latino 0
Native American/American Indian 25
Other 0 0
Staff Demographics - Gender
Male 25
Female 75
Organizational Plans
Fundraising Plan No
Policy against commission-based compensation for fundraising consultant Yes
Communication Plan Yes
Strategic Plan Yes
Number of Years Strategic Plan Considers 3
Date Strategic Plan Adopted Mar 2016
Management Succession Plan No
Organization Policies and Procedures Yes
  • Oklahoma Museums Association
  • Sovereignty Symposium
  • City of Oklahoma City
  • Downtown OKC, Inc.
  • Oklahoma Department of Tourism & Recreation
  • Oklahoma City Chamber of Commerce
  • OKC Convention and Visitors Bureau
  • American Indian Chamber of Commerce of Oklahoma
  • Allied Arts
  • Arts Council of Oklahoma City
  • Myriad Botanical Gardens
Oklahoma Arts Council1982
Oklahoma City Arts Council1987
Oklahoma City Chamber1982
Oklahoma Museums Association member1982
Allied Arts member agency2013
Outstanding WebsiteOklahoma Museums Association2008
Best Overall Marketing CampaignOklahoma Tourism & Recreation Department2008
Merit - Best WebsiteOklahoma Tourism & Recreation Department2008
Outstanding Public Relations CampaignFrontier Country Marketing Association2008
Outstanding Cultural TourismFrontier Country Marketing Association2008
Best WebsiteFrontier Country Marketing Association2008
Community Spirit AwardAmerican Indian Chamber of Commerce of Oklahoma, Oklahoma City Chapter2008
Merit - Outstanding EventOklahoma Tourism & Recreation Department2007
Merit - Best Marketing CampaignOklahoma Tourism & Recreation Department2007
Best Indian Pow WowTrue West Magazine2004
Best Indian Pow WowTrue West Magazine2003
Outstanding Publication "German Silver: Symbolic Jewelry of the Southern Plains Indians"Oklahoma Museums Association2002
Top 10 Festivals in AmericaUSAToday2015
One Award FinalistOklahoma Center for Non Profits2018
George Nigh Leadership AwardFrontier Country Marketing Association2017
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? No
Board Chair
Name Vickie Norick
Company Affiliation The James H. and Madalynne Norick Foundation
Term Oct 2019 to Sept 2020
Board of Directors
List Current as of Oct 01, 2019
Board of Directors List
Lona BarrickVoting
Dan BigbeeBig Productions, Inc.Voting
Cliff BrananVoting
Paula Burger CagigalVoting
Dr. Amanda Cobb- GreethamUniversity of Oklahoma, Native American StudiesVoting
Janet DykeVoting
Jeff HargraveVoting
Virgil HarryVoting
Yonavea HawkinsVoting
Shane JettVoting
Barby Jobe-MyersClaremore Chamber of CommerceVoting
Dr. James KennedyeVoting
Lou KerrVoting
Margaret KnightVoting
Shane LindstromVoting
Beth Barnes LottVoting
Laura Marshall-ClarkWild Horse ConsultingVoting
Ryan McCalebVoting
Neal McCalebChickasaw NationVoting
Vickie NorickVoting
Dr. Carl RubensteinVoting
Dr. Kent Smith M.D.OSU Center for Health SciencesVoting
Teri StanekVoting
Laura StewartChickasaw Nation Dept. Arts & HumanitiesVoting
Diane WillisVoting
Larry WilsonVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Native American/American Indian 20
Board Demographics - Gender
Male 11
Female 16
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 2 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? No
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Advisory Board
Advisory Board Members
Governor Bill AnoatubbyThe Chickasaw Nation
Commissioner Carrie BlumertOklahoma County Commissioner
Carleen BurgerCommunity Volunteer
Chief Greg ChilcoatSeminole Nation
Dr. C. Blue ClarkOklahoma City University
Dr. Freda DeskinASTEC Charter School
Shannon EdwardsOsage Nation Congressman
Kay FloydSenator
Chief James FloydMuscogee Nation
Debby GoodmanAdjunct Professor, Univ of Oklahoma
JoBeth HammonOKC City Council
John HargraveRetired President East Central University
Mayor David HoltCity of Oklahoma City
Cathy JamesonJameson Management
Dr. John JamesonJameson Management
Sean KouplenOklahoma Department Commerce
Mary Ellen MeredithCommunity Volunteer
David OrmeRetired, Lucent Technologies
William PaulCrowe Dunlevy
Lt. Governor Matt PinnellState of Oklahoma
Betty PriceRetired, Oklahoma Arts Council
G Calvin SharpePhillips Murrah
Kimber ShoopCrooks Standford and Shoop
Dr. Mary Jo WatsonFine Art Department, University of Oklahoma
Current Fiscal Year
Fiscal Year Sept 01, 2019-Aug 31, 2020
Current Year Budgeted Total Income $331,333
Current Year Budgeted Total Expenses $322,055
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$57,864$129,361$133,633
Individual Contributions------
Investment Income, Net of Losses$538$2,001$5,118
Unrealized Gain/Loss$675----
Membership Dues$6,137$6,250$6,600
Special Events------
Revenue In-Kind------
Expense Allocation
Fiscal Year201820172016
Program Expense$301,767$307,065$241,832
Administration Expense$40,530$42,275$82,631
Fundraising Expense$46,400$8,961$32,668
Payments to Affiliates------
Total Revenue/Total Expenses0.921.000.93
Program Expense/Total Expenses78%86%68%
Fundraising Expense/Contributed Revenue26%9%46%
Assets and Liabilities
Fiscal Year201820172016
Total Assets$904,405$919,109$927,702
Current Assets$8,948$461$34,272
Long-Term Liabilities$30,000$30,000$35,000
Current Liabilities$24,111$7,092$10,397
Total Net Assets$850,294$882,017$882,305
Short Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities0.370.073.30
Long Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets3%3%4%
Funding Sources
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar AmountContributions $175,863Gov't - Unspecified $129,361Gov't - Unspecified $133,633
Second Highest Funding Source & Dollar AmountEarned Revenue $104,357Earned Revenue $101,752Earned Revenue $104,686
Third Highest Funding Source & Dollar AmountGov't Unspecified $57,864Contributions $100,809Contributions $71,190
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? Yes
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments

All prior year financial information is from the IRS Form 990s.

Contributions may include foundations and corporations when the breakout was not available.

The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.

Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.

Address 100 N Broadway
Ste. 2750
Oklahoma City, OK 73102 9027
Primary Phone 405 427-5228
Contact Email
Give with Credit Card
Give to Endowment
CEO/Executive Director Christy Alcox
Board Chair Vickie Norick
Board Chair Company Affiliation The James H. and Madalynne Norick Foundation