Red Earth Inc.
6 Santa Fe Plaza
Oklahoma City OK 73102-9027
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
Red Earth
Mission Statement Red Earth, Inc. promotes the rich traditions of American Indian arts and cultures through education, a premier festival, a museum and fine art markets.
Red Earth Festival competitors are among the world's most gifted dancers.
Contact Information
Contact Name Christy Alcox
Contact email
Address 6 Santa Fe Plaza
Oklahoma City, OK 73102 9027
Phone (405) 427-5228
Fax 405-427-8079
County Oklahoma County
How to Give
Donate to Endowment
Other ways to donate, support or volunteer Become a Member
Support Red Earth with your membership. Download an application here.
Event Sponsorship
We invite corporations to join Red Earth, Inc., in our corporate sponsorship program. Your support as a Red Earth sponsor increases our ability to expand our programs which utilize existing resources including Native American art, dance and our museum collections.
Please contact us for sponsorship opportunities and corporate benefits for detailed information. We will continue to recognize our sponsors throughout all our programs—Festival, Art Center and Education. To learn more call Christy Alcox at 405-427-5228.
Financial Summary
Projected Revenue $401,900.00
Projected Expenses $383,550.00
History and Background
Year Founded 1978
IRS Ruling Year 1982
State Registration Expiration Mar 2016
Mission Red Earth, Inc. promotes the rich traditions of American Indian arts and cultures through education, a premier festival, a museum and fine art markets.
Background Red Earth, Inc. began in 1978 with the establishment of the Center of the American Indian, a museum dedicated to showcasing Native American arts. In 1987, a group of influential community and tribal leaders founded the Red Earth American Indian Cultural Festival to showcase American Indian arts and dance.  The two non-profit groups merged in 1992 to create Red Earth, Inc., which is now one of the most respected organizations of its type in the United States.
Founded in 1978, Red Earth is recognized as the primary multi-cultural resource in Oklahoma for advancing the understanding and continuation of Native American traditional and contemporary art and cultures.  
As the only organization in central Oklahoma, not affiliated with a tribal government, Red Earth provides an outlet for Native artists to share their art with the public.

Located in the heart of downtown Oklahoma City, Red Earth is home to a highly respected permanent collection of nearly 1,200 historical artifacts and contemporary works of art. Red Eearth is also home to the nationally acclaimed Deupree Cradleboard Collection - the largest collection of its kind in America. Open free to the public Monday through Friday year-round, the Red Earth provides a rare Native and western experience for the thousands of travelers who visit our state each year.
The annual Red Earth Festival held each June is recognized as the world's largest Native American cultural events of its kind - drawing thousands of participants each year representing tribes from throughout the U.S. and Canada.
Red Earth works to raise $250,000 in corporate and individual gifts each year to support existing arts, exhibition and education programs.
Recently expanded the Red Earth Education Program works to strengthen and expand year-round arts and cultural programming for kindergarten through high school students and is designed to align with Oklahoma PASS objectives for core subjects.
Long-established curriculum focused on cultural traditions, art and history is changing.  Additional curriculum is being developed to include new applications to incorporate skills in mathematics, astronomy, botany, nutrition, agriculture, architecture, engineering and many other science (STEM) related fields.
Red Earth is working to secure $50,000 in gifts to improve the Red Earth Art Center.  Red Earth recently acquired an additional 2,000 square feet of exhibition and workshop space.  Red Earth is working to develop exhibits for this new area.
CEO/Executive Director Statement
In 2011, Red Earth moved its operation to the Santa Fe Plaza building located in the heart of downtown Oklahoma.  Located adjacent to the historic Skirvin Hotel, the new facility is open free of charge to the public throughout the year. A new component of the Art Center is a consignment art gallery featuring original Native art. One of the goals of Red Earth has always been to provide an outlet for Native artisans to sell their works to the public. With the relocation of our facility we are now able to fulfill this goal year-round.
Board Chair Statement
As the president of the Board of Directors I am honored to serve Red Earth.  I have great passion for what we do.  On a daily basis the Red Earth Art Center shares Oklahoma's unique tribal art and history with guests from throughout the globe.  The Red Earth Festival is a spectacular event that shares Indian cultures in a exciting and vibrant atmosphere.
It is my honor to work with a board whose members share the same ideals and goals to further the Red Earth mission to promote the rich traditions of American Indian arts and cultures through education, a museum and fine art markets. 
During a recent Red Earth board retreat we identified our successes and the challenges facing the organization.
To address these challenges Red Earth has made board development a priority.  In doing so we are creating a new Friends Council to help build relationships with a new generation of volunteers and potential board members.
Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide

Service Categories
Secondary Organizational Category Arts,Culture & Humanities/Museums
Tertiary Organizational Category Arts,Culture & Humanities/Arts Education
Description Red Earth is custodian of a permanent collection of more than 1,200 items of fine art, paintings, sculpture, pottery, basketry, textiles, cultural items and beadwork.  The collections includes the renowned Deupree Cradleboard Collection, one of the finest individual collections of its kind in North America, and the only collection of Northwest Pacific Coast Totem Poles in the area. 

The new Red Earth Gallery features a variety of fine art and cultural items, both traditional and contemporary in style. Special exhibitions held throughout the year provide an outlet for talented Native artisans to sell their works to the public. During the last 12 months of operation the Red Earth Gallery has exhibited 271 pieces of art by Native artists. Red Earth has successfully sold over 166 consignments items proving "art is business".

Exposure to the thousands of tourists who visit Oklahoma City each year provides the ideal opportunity to showcase the variety of tribal traditions found in Oklahoma.  Last, Red Earth hosted International visitors from six continents, 22 foreign countries and 43 states and territories.  
Population Served US& International General/Unspecified Native Americans
The Red Earth Festival celebrates its 31th year in 2017.  This three-day festival, held at the Cox Convention Center in the heart of downtown Oklahoma City, has grown into one of the largest Native visual and performing arts events of its type in the world. 
It includes a juried fine art competition for adults, an art market, the James H. and Madalynne Norick Youth Art Competition, dance performances, cultural and educational activities and a downtown parade.  Last year, well over 310 performing and visual artists participated.
Population Served US& International General/Unspecified Native Americans
The Red Earth R.E.A.C.H. program is an educational outreach initiative (Resources for Educating in Arts, Culture and Heritage) designed to significantly strengthen and expand our year-round educational programming and to provide access to all Oklahoma students and teachers. This program focuses on the integration of art, history, language, math and science.  Recently, Red Earth launched its first interactive classroom experience featuring "The Cradleboards of Red Earth" an electronic book (ebook) available for download at iTunes.  
The major components included in this multi-faceted project are:
(1) Curriculum design and development.
(2) Web-based delivery of materials to provide access to students and teachers statewide.
(3) Technology-assisted learning tools connect noted American Indian experts with students and provide a format that will engage 21st century learners.
(4) In- Service training for educators at the Red Earth Art Center and the annual Red Earth Festival.
Population Served US K-12 (5-19 years) At-Risk Populations
CEO/Executive Director
CEO/Executive Director Christy Alcox
Start Date Oct 2008
Since 2008, the responsibilities of the Executive Director position have been shared by Christy Alcox, Director of Development and Administration and Eric Oesch, Deputy Director/Director of Communications.
Senior Staff
Christy AlcoxDirector of Development and Administration
Number of Full-time Staff 2
Number of Part-time Staff 2
Number of Contract Staff 0
Number of Volunteers 218
Staff Retention Rate 100
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 75
Hispanic/Latino 0
Native American/American Indian 25
Other 0 0
Staff Demographics - Gender
Male 25
Female 75
Organizational Plans
Fundraising Plan No
Policy against commission-based compensation for fundraising consultant Yes
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 3
Date Strategic Plan Adopted Mar 2013
Management Succession Plan No
Organization Policies and Procedures Yes
  • Oklahoma Museums Association
  • Sovereignty Symposium
  • City of Oklahoma City
  • Downtown OKC, Inc.
  • Oklahoma Department of Tourism & Recreation
  • Oklahoma City Chamber of Commerce
  • OKC Convention and Visitors Bureau
  • American Indian Chamber of Commerce of Oklahoma
  • Allied Arts
  • Arts Council of Oklahoma City
  • Myriad Botanical Gardens
Chamber of Commerce1982
Oklahoma Arts Council1982
Oklahoma City Arts Council1987
Oklahoma City Chamber1982
Oklahoma Museums Association member1982
Allied Arts member agency2013
Outstanding WebsiteOklahoma Museums Association2008
Best Overall Marketing CampaignOklahoma Tourism & Recreation Department2008
Merit - Best WebsiteOklahoma Tourism & Recreation Department2008
Outstanding Public Relations CampaignFrontier Country Marketing Association2008
Outstanding Cultural TourismFrontier Country Marketing Association2008
Best WebsiteFrontier Country Marketing Association2008
Community Spirit AwardAmerican Indian Chamber of Commerce of Oklahoma, Oklahoma City Chapter2008
Merit - Outstanding EventOklahoma Tourism & Recreation Department2007
Merit - Best Marketing CampaignOklahoma Tourism & Recreation Department2007
Best Indian Pow WowTrue West Magazine2004
Best Indian Pow WowTrue West Magazine2003
Outstanding Publication "German Silver: Symbolic Jewelry of the Southern Plains Indians"Oklahoma Museums Association2002
Top 10 Festivals in AmericaUSAToday2015
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? No
Board Chair
Name Vickie Norick
Company Affiliation The Norick Foundation
Term Sept 2016 to Sept 2017
Board of Directors
List Current as of Sept 21, 2016
Board of Directors List
Lona Barrick Voting
Leslie Blair Voting
Cliff Branan Voting
Paula Burger Cagigal Voting
Janet Dyke Voting
Shannon Edwards Voting
Jeff Hargrave Voting
Darius Jackson Voting
Lou Kerr Voting
Margaret Knight Voting
Shane Lindstrom Voting
Beth Barnes Lott Voting
Ryan McCaleb Voting
Vickie Norick Voting
Louise Painter Voting
Harvey Pratt Voting
David Reynolds Voting
Dr. Carl Rubenstein Voting
Jay Scambler Voting
Teri Stanek Voting
Laura Stewart Voting
Usha-Marie Turner Voting
Jim VanDeman Voting
Larry Wilson Voting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Native American/American Indian 15
Board Demographics - Gender
Male 12
Female 12
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 63 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? No
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Advisory Board
Advisory Board Members
Ann Alspaugh
Governor Bill Anoatubby The Chickasaw Nation
Chief Bill John Baker Cherokee Nation of Oklahoma
Chief Gary Batton Choctaw Nation of Oklahoma
Carleen Burger
Dr. C. Blue Clark Oklahoma City University
Dr. Freda Deskin ASTEC Charter School
Governor Mary Fallin State of Oklahoma
Debby Goodman
President John Hargrave East Central University
Chief Leonard Harjo Seminole Nation of Oklahoma
Chief Kerry Holton Delaware Nation
Cathy Jameson Jameson Management
Dr. John Jameson Jameson Management
Commissioner Willa Johnson
Lt. Governor Todd Lamb State of Oklahoma
Mary Ellen Meredith Community Volunteer
David Orme Retired, Lucent Technologies
William Paul Crowe Dunlevy
Betty Price Retired, Oklahoma Arts Council
G Calvin Sharpe
Kimber Shoop Oklahoma Gas & Electric
Deby Snodgrass Oklahoma Department of Tourism
Jim Vallion Trochta's Flowers
Dr. Mary Jo Watson Fine Art Department, University of Oklahoma
Current Fiscal Year
Fiscal Year Sept 01, 2014-Aug 31, 2015
Current Year Budgeted Total Income $401,900
Current Year Budgeted Total Expenses $383,550
IRS Letter of Determination
Prior Three Years' Financial History
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$130,253$132,825$136,925
Individual Contributions$12,005$12,338$10,420
Investment Income, Net of Losses$13,234$13,255$10,100
Unrealized Gain/Loss($5,850)$4,439$1,733
Membership Dues$4,593$3,055$4,250
Special Events------
Revenue In-Kind$292$1,499--
Expense Allocation
Fiscal Year201520142013
Program Expense$280,226$280,441$328,190
Administration Expense$73,882$81,668$80,371
Fundraising Expense$8,836$27,418$23,338
Payments to Affiliates------
Total Revenue/Total Expenses0.981.021.02
Program Expense/Total Expenses77%72%76%
Fundraising Expense/Contributed Revenue5%11%10%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$966,548$986,690$961,094
Current Assets$79,431$72,450$56,975
Long-Term Liabilities------
Current Liabilities$60,238$71,853$52,614
Total Net Assets$906,310$914,837$908,480
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.321.011.08
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountEarned Revenue $149,935Earned Revenue $118,588Earned Revenue $157,361
Second Highest Funding Source & Dollar AmountGovt - State $70,253Foundation & Corporations $107,048Foundations & Corporations $95,500
Third Highest Funding Source & Dollar AmountFoundations & Corporations $40,635Govt - State $71,825Govt - State $72,375
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? Yes
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from audited financial statements.
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 6 Santa Fe Plaza
Oklahoma City, OK 73102 9027
Primary Phone 405 427-5228
Contact Email
Give to Endowment
CEO/Executive Director Christy Alcox
Board Chair Vickie Norick
Board Chair Company Affiliation The Norick Foundation


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