Assistance League of Norman, Inc.
809 Wall Street
Norman OK 73069-6303
Tax Exempt Status Public Supported Charity
Organization Does Business As (DBA) Name(s)
Organization DBA
Assistance League of Norman
Mission Statement Assistance League of Norman is transforming the lives of children and families through community programs. 
Contact Information
Contact Name Rose Marie Sondergeld
Contact email
Address 809 Wall Street
Norman, OK 73069 6303
Phone (405) 321-9400
Fax 405-573-9052
County Cleveland County
Alternate Phone 405 366-8120
How to Give
Donate with Credit Card
Other ways to donate, support or volunteer
Whether you choose to support the work we do through a direct donation, donation of an auction item for our Gala, sponsorship at one of our incredible fundraisers, or purchase of a Holiday Home Tour ticket, your contribution is appreciated so very much.
Donations are tax-deductible and are used to support our eight philanthropic projects: Operation School Bell®, Assault Survivor Kits®, Seniors R&R, Bears for Children, Care Kits, Community Outreach, Book of My Own and Pay It Forward.
Assistance League of Norman is a 501(c)(3) non-profit corporation. We have no paid staff and our philanthropic programs are carried out entirely by our member and community volunteers.
Donations may be made through the Donor Link on our webpage or mailed to:
Assistance League of Norman
809 Wall Street
Norman, OK 73069
Financial Summary
Projected Revenue $302,828.00
Projected Expenses $339,300.00
History and Background
Former Names
Assistance Guild of Norman1974
Year Founded 1970
IRS Ruling Year 1972
State Registration Expiration June 2020
Mission Assistance League of Norman is transforming the lives of children and families through community programs. 
Assistance League of Norman originated as Assistance Guild of Norman in 1970. It was chartered the 56th chapter of National Assistance League on May 2, 1974 with 58 active members. Our current membership includes over three hundred dedicated volunteers within a variety of classifications: active, new, sustaining, professional and associate along with a group of 100 vibrant Assisteens.
We are a true non profit with no executive director and no paid staff. We are a volunteer organization with a volunteer board that conducts the business of our organization. No donor dollars are allocated to member services; all donations go directly to our philanthropic programs.
Chapter members serve the Norman community by volunteering their time and providing financial support to our philanthropic endeavors. During the past year, chapter members provided more than 11,000 volunteer hours to the Norman community.
Our primary program , Operation School Bell , was established in Norman in 1978. We serve the children of Norman and Little Axe Public Schools who are referred to us by their teachers and school counselors. Assistance League members have no input as to the children we serve. During the 2018-2019 school year, we provided appropriate new school clothing to 2200  students in grades kindergarten through high school within a fall and spring clothing event. In addition to our regularly scheduled clothing sessions, requests are made throughout the year to help children in crisis as a result of natural disaster, fire, domestic violence situations, child abuse and changing financial circumstances. It is our goal to increase the number of students served each year. Our measure of success is the number of students we are able to clothe. 
Needs As the number of children in both districts qualifying for free and reduced price meals increases each year, requests for clothing for these children have grown dramatically. Supplying appropriate school clothing removes part of the burden of survival for families struggling economically. Children arriving at school appropriately dressed fit in better with their peers which allows an improved focus on learning. 
Board Chair Statement  It is most difficult to attend school and be successful there if the basic need of clothing is unmet.  Children clothed appropriately focus their attention on learning. School counselors consistently report increased attendance, higher levels of self confidence and better grades for those students attending Operation School Bell. For this reason, we are soundly committed to serving as many students as possible through this program, our primary outreach to the Norman community.
Area Served
Area Served
Geographic Area Served
Cleveland County
Norman, Oklahoma
Cleveland County,Oklahoma
Norman Public Schools 
Little Axe Public Schools 
Service Categories
Secondary Organizational Category Community Improvement, Capacity Building/Community Improvement, Capacity Building N.E.C.
Tertiary Organizational Category Public & Societal Benefit/Citizen Participation
Operation School Bell provides appropriate new school clothing, shoes, hygiene supplies and books to children kindergarten through high school who have been identified by their school counselors as children in need. Students select this clothing in a retail like atmosphere at our Chapter House accompanied by a volunteer who helps with selection and sizing.  All students receive a new coat, two new pairs of jeans, three new tops, five pairs of new underwear, five pairs of new socks, a shoe voucher, a grooming kit and a new book that is age and ability appropriate. 
Population Served Children and Youth (0 - 19 years) Poor,Economically Disadvantaged,Indigent At-Risk Populations
Program Long-term SuccessHelpDescription of the ultimate change(s) that will result from this program. This may be far into the future or represent an ideal state. We have been clothing children successfully since 1978. In a recent survey, 79% of teachers and counselors reported a positive change in student behavior after participating in Operation School Bell. Eighty five percent of respondents noticed a positive change in the level of student self confidence and 69% observed a positive change in the level of student engagement with peers and/or school activities. Anecdotally, teachers report an increase in regular attendance and enhanced classroom performance and grades as a result of attending Operation School Bell.
Program Success MonitoringHelpDescription of the tools used to measure or track program impact. This year's survey was distributed to 57 teachers and counselors at Norman and Little Axe Public Schools with a 50% return rate.This survey was developed by our national organization and will expand in scope in the next few years.
Assault Survivor Kits help the victims of assault by providing clothing so they may leave the Norman Women's Resource Center comfortably and with dignity.
Population Served Females Victims
Members entertain the adult clients of Full Circle Life Enrichment Center in Norman with a monthly afternoon of bingo, prizes, refreshments, and companionship as well as holiday themed parties.
Population Served Aging, Elderly, Senior Citizens
Through partner agencies, this program distributes stuffed animals to children involved in accidents or other traumatic situations.
Population Served Children and Youth (0 - 19 years) Victims
Our newest program provides a flexible quick response to a community need that does not fit within our currently existing programs. This need can be addressed on a one time only or short term basis. Our initial project provided volunteers to bag food weekly  for high school students identified as at risk nutritionally. In addition, Assistance League of Norman supplied $15,000 in gift cards to students in Moore Public Schools as well as pallets of clothing and supplies to a variety of local relief agencies helping the May 2013 tornado victims. We have given diapers and food to Children and Family Services and have provided furniture items to several families experiencing an emergency situation.
Population Served General/Unspecified Poor,Economically Disadvantaged,Indigent At-Risk Populations
CEO/Executive Director
CEO/Executive Director Maureen Crook
Start Date June 2019
Experience Maureen Crook serves as our president, a volunteer position. All our board members are volunteers with no company affiliation.
Number of Full-time Staff 0
Number of Part-time Staff 0
Number of Contract Staff 1
Number of Volunteers 300
Does CEO/Executive Director have formal evaluations? No
Management reports to board? Yes
Organizational Plans
Fundraising Plan Yes
Communication Plan Yes
Strategic Plan Yes
Number of Years Strategic Plan Considers 1
Date Strategic Plan Adopted May 2018
Management Succession Plan Yes
Organization Policies and Procedures Yes
Other Documents
Board Chair
Name Maureen Crook
Company Affiliation none
Term June 2019 to May 2020
Board of Directors
List Current as of June 01, 2019
Board of Directors List
Lisa AdcockVoting
Stephanie ClintonVoting
Maureen CrookVoting
Jan DewbreVoting
Jody DuvallVoting
Becky GillumVoting
Renee GobeilleVoting
Libbi HolbrookVoting
Lela OdomVoting
Susan OrndorffVoting
Susan RaleyVoting
Nele RogersVoting
Eva SmithVoting
Judy TravisVoting
Teri WallaceVoting
Kelly WoodyVoting
Board Demographics - Gender
Female 16
Current Fiscal Year
Fiscal Year June 01, 2019-May 31, 2020
Current Year Budgeted Total Income $302,828
Current Year Budgeted Total Expenses $339,300
Financial Documents
Form 9902013
Form 9902012
Form 9902011
Form 9902010
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201820172016
Total Revenue$344,247$354,458$294,447
Total Expenses$388,405$424,365$396,443
Revenue Less Expenses($44,158)($69,907)($101,996)
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$4,000$0$0
Individual Contributions------
Investment Income, Net of Losses$17,657$16,711$4,566
Unrealized Gain/Loss$34,406$66,680($16,983)
Membership Dues$34,617$36,785$39,827
Special Events$129,545$129,456$128,928
Revenue In-Kind------
Expense Allocation
Fiscal Year201820172016
Program Expense$303,608$304,881$300,488
Administration Expense$79,026$103,277$55,150
Fundraising Expense$5,771$16,207$40,805
Payments to Affiliates------
Total Revenue/Total Expenses0.890.840.74
Program Expense/Total Expenses78%72%76%
Fundraising Expense/Contributed Revenue9%27%40%
Assets and Liabilities
Fiscal Year201820172016
Total Assets$2,891,294$2,956,153$3,026,833
Current Assets$672,523$653,677$665,876
Long-Term Liabilities------
Current Liabilities$25,426$46,127$46,900
Total Net Assets$2,865,868$2,910,026$2,979,933
Short Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities26.4514.1714.20
Long Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar AmountSpecial Events $129,545Special Events $129,456Special Events $128,928
Second Highest Funding Source & Dollar AmountContributions $66,922Realized & Unrealized Gains/(Losses) $66,680Contributions $101,064
Third Highest Funding Source & Dollar AmountEarned Revenue $57,100Contributions $60,475Memberships $39,827
Endowment? Yes
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next Five Years? No
Comments on Financials
CEO/Executive Director/Board Comments Assistance League of Norman's endowment was granted by the Sarkeys Foundation.  
Foundation Staff Comments
All prior year financial information is from the IRS Form 990s.
Contributions may include foundations and corporations when the breakout was not available.

The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff. 
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.
Address 809 Wall Street
Norman, OK 73069 6303
Primary Phone 405 321-9400
Contact Email
CEO/Executive Director Maureen Crook
Board Chair Maureen Crook
Board Chair Company Affiliation none