National Cowboy and Western Heritage Museum, Inc.
1700 NE 63rd St
Okahoma City OK 73111
Tax Exempt Status Public Supported Charity
Mission Statement The National Cowboy & Western Heritage Museum preserves and interprets the evolving history and cultures of the American West for the education & enrichment of its diverse audiences of adults and children.
Contact Information
Contact Name Trent Riley
Contact email
Address 1700 NE 63rd St
Okahoma City, OK 73111
Phone (405) 478-2250
Fax 405-478-4714
County Oklahoma County
How to Give
Donate to Endowment
Other ways to donate, support or volunteer

Show Your Love of the West
The National Cowboy & Western Heritage Museum is a recognized 501(c)(3) nonprofit organization that operates without state or federal funding. Much like the men and women of the West, the Museum operates independently, relying on Museum members and private funding to support its vision to remain the premier institution preserving and interpreting the American West. Please make a contribution today and ensure the stories of the American West are kept alive for generations to come.

Give by mail
Gifts by check are also accepted and may be mailed to the National Cowboy & Western Heritage Museum, Development Office, 1700 N.E. 63rd Street, Oklahoma City, OK 73111. The National Cowboy & Western Heritage Museum is a 501(c)(3) institution. All gifts are fully tax deductible.

Give Online
Visit the website to make a donation.

Financial Summary
Projected Revenue $5,258,205.00
Projected Expenses $2,007,840.00
History and Background
Former Names
Cowboy Hall of Fame
Year Founded 1955
IRS Ruling Year 1956
State Registration Expiration Feb 2017
Mission The National Cowboy & Western Heritage Museum preserves and interprets the evolving history and cultures of the American West for the education & enrichment of its diverse audiences of adults and children.
Background The National Cowboy & Western Heritage Museum is America’s premier institution of Western history, art and culture. Founded in 1955, the museum in Oklahoma City collects, preserves and exhibits an internationally renowned collection of Western art and artifacts while sponsoring dynamic educational programs and ground-breaking scholarly research to stimulate interest in the enduring legacy of our American West. More than 10 million visitors from around the world have sought out this unique museum to gain better understanding of the West: a region and a history that permeates our national culture.
Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide
Service Categories
Secondary Organizational Category Arts,Culture & Humanities/History Museums
Tertiary Organizational Category Arts,Culture & Humanities/Art Museums
Description From its vantage point on Persimmon Hill in Oklahoma City, the National Cowboy & Western Heritage Museum commands a rare view of the American West. In half a century it has grown from a Hall of Fame honoring the American cowboy to a world-class institution housing extraordinary collections of art, artifacts and archival materials.

Although Western fine art has long been its primary focus, the museum today collects a broad array of material that reflects the variety of peoples, cultures, and historical currents found in the West.
Population Served General/Unspecified
Description Through its three Halls of Fame, the National Cowboy and Western Heritage Museum honors and memorializes the men and women who have through their exemplary lives, careers, and achievements embodied and perpetuated the heritage of the American West. Every inductee, whether a real cowboy in the Hall of Great Westerners, a "reel" cowboy in the Hall of Great Western Performers, or a rodeo cowboy in the Rodeo Hall of Fame, perpetuates and enriches facets of this Western heritage. By honoring them, the Museum, in a sense, provides a generational continuity with the past, present and future and bears witness to an evolving American West.
Population Served General/Unspecified
Description Learning takes place in museums where challenging programming is integrated with exhibitions, technology and research to encourage the natural curiosity within all people. The National Cowboy Museum strives to offer educational opportunities for all levels of learning in different mediums. Our goal is to encourage and instruct a wide audience, giving them the tools and information to elevate their expectations and achieve their dreams.
Population Served Children and Youth (0 - 19 years) Adults General/Unspecified
Description  The Donald C. & Elizabeth M. Dickinson Research Center serves as the library and archives of the National Cowboy & Western Heritage Museum. Its mission is to preserve and document the heritage of the American West for the enrichment of the public.

The Dickinson Research Center is actively pursuing collections of personal papers and business and organizational records that reflect and document aspects of Western history, culture, and art. The Center primarily seeks materials in the following five topical areas: Entertainment (Western popular culture), Western Art, Ranching, Native American, and Rodeo.
Population Served General/Unspecified
CEO/Executive Director
CEO/Executive Director Gary Moore
Start Date Feb 2017
Number of Full-time Staff 106
Number of Part-time Staff 35
Number of Contract Staff 0
Number of Volunteers 310
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? N/A
Management reports to board? Yes
Organizational Plans
Fundraising Plan Under Development
Policy against commission-based compensation for fundraising consultant No
Communication Plan No
Strategic Plan Yes
Number of Years Strategic Plan Considers 4
Date Strategic Plan Adopted Nov 2011
Management Succession Plan No
Organization Policies and Procedures Yes
Government Licenses
Is your organization licensed by the government (federal, state and/or local)? No
Board Chair
Name Mrs. Lynnette Friess
Company Affiliation Retired
Term Nov 2017 to Apr 2018
Board of Directors
List Current as of Jan 01, 2016
Board of Directors List
Mr. Gilbert Aguirre
Mr. Robert Allee
Mr. J.T. Atherton
Mr. Steve Beneto
Mr. Lance Benham
Mr. Clayton Bennett
Mr. Billy Bergin
Mr. Randy Bernard
Mrs. Linda Bouchier
Mr. Gregory Braddock
Mr. Butch Bratsky
Mr. Stephen Brophy
Mr. Scott Calhoon
Mr. Daniel Corazzi
Mr. Steve Crowder
Mr. Brent Cummings
Mrs. Linda Davis
Mr. Martin Dickinson
Mr. Everett Dobson
Mr. Stephen Elliott
Mr. Paul Engler
Mr. J.I. Everest
Mr. John Fechner
Mr. Ken Fergeson
Mrs. Terry Forst
Mrs. Lynn Friess
Mr. Robert Funk
Mr. Orrin Gabsch
Mr. Michael Gaughan
Mr. Brad Gungoll
Ms. Judy Hatfield
Mr. E. Peter Hoffman
Mr. Robert Hughes
Mr. Mike Ingram
Mr. A. J. Jacques
Mr. John Jameson
Mrs. Cathy Keating
Mr. Gary Kinslow
Mr. Lincoln Lageson
Mr. S. Whitfield Lee
Mr. Nadine Levin
Mr. Dan Lindstrom
Mr. Mark Linehan
Mrs. Liz Lokey
Mr. Tom Love
Mr. Wyatt McCrea
Mr. Frank Merrill
Mr. Arthur Nicholas
Mr. Larry Nichols
Mr. Michael Nicola
Mr. J.K. Norfleet
Mr. Bobby Norris
Mr. Ed Parish
Mr. Gary Pierson
Mr. Jimmy Rane
Mr. Lee Reeve
Mr. Paul Renfrow
Mr. Wayne Rumley
Mr. Michael Shields
Mr. Gregory Simon
Mr. Roger Simons
Mr. Robert Slater
Mrs. Anita Swift
Mr. Chris Timmerman
Mr. Henry True
Mr. David Waits
Mr. Gordon Whitener
Mr. Jerry Winchester
Mr. John Wroten
Board Term Lengths 3 years
Percentage of Board Making Monetary Contributions to the Organization 100 %
Percentage of Board Making In-Kind Contributions to the Organization 13 %
Board Orientation Yes
Constituency Includes Client Representation Yes
Written Board Selection Criteria? No
Current Fiscal Year
Fiscal Year Jan 01, 2016-Dec 31, 2016
Current Year Budgeted Total Income $5,258,205
Current Year Budgeted Total Expenses $2,007,840
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201420132012
Total Revenue$10,533,067$18,104,422$12,481,539
Total Expenses$11,218,723$10,099,691$10,354,585
Revenue Less Expenses($685,656)$8,004,731$2,126,954
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$423,560$1,471,955$194,350
Investment Income, Net of Losses$1,486,735$2,902,939$2,251,609
Unrealized Gain/Loss------
Membership Dues$260,039$238,413$329,375
Special Events$2,023,031$1,907,568$1,981,393
Revenue In-Kind------
Expense Allocation
Fiscal Year201420132012
Program Expense$7,482,976$6,751,205$6,808,737
Administration Expense$3,078,984$2,659,854$2,741,428
Fundraising Expense$656,763$688,632$804,420
Payments to Affiliates------
Total Revenue/Total Expenses0.941.791.21
Program Expense/Total Expenses67%67%66%
Fundraising Expense/Contributed Revenue10%5%10%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$95,056,792$95,941,822$88,200,287
Current Assets$1,151,567$5,199,216$4,235,145
Long-Term Liabilities$1,094,713$1,118,839$1,325,710
Current Liabilities$738,274$913,522$969,847
Total Net Assets$93,223,805$93,909,461$85,904,730
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities1.565.694.37
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets1%1%2%
Funding Sources
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountFoundations & Corporations $4,207,010Foundations & Corporations $9,395,296Foundations & Corporations $5,761,501
Second Highest Funding Source & Dollar AmountSpecial Events $2,023,031Investment Income $2,902,939Investment Income $2,251,609
Third Highest Funding Source & Dollar AmountEarned Revenue $1,953,050Special Events $1,907,568Special Events $1,981,393
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? Yes
Reserve Fund? No
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
Comments on Financials
Foundation Staff Comments
All prior year financial information is from audited financial statements.
Address 1700 NE 63rd St
Okahoma City, OK 73111
Primary Phone 405 478-2250 251
Give to Endowment
CEO/Executive Director Gary Moore
Board Chair Mrs. Lynnette Friess
Board Chair Company Affiliation Retired


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