NewView Oklahoma Inc
501 N Douglas Ave
Oklahoma City OK 73106
Tax Exempt Status Public Supported Charity
Mission Statement NewView Oklahoma is a private, non-profit agency founded in 1949 to empower blind and vision impaired individuals to achieve their maximum level of personal independence through vision rehabilitation, employment and community outreach.

Contact Information
Contact Name Lauren Branch
Contact email
Address 501 N Douglas Ave
Oklahoma City, OK 73106
Phone (405) 232-4644
Fax 405-236-5438
County Oklahoma County
Alternate Address NewView Oklahoma Vision Rehabiliation Center
710 W. Wilshire, Suite 102
Oklahoma City OK 73116
Alternate Phone 405 286-9699
How to Give
Donate with Credit Card
Donate to Endowment
Other ways to donate, support or volunteer
NewView serves more than 5,300 people challenged by vision loss statewide. Only 30 percent of NewView services are covered by medical reimbursements. To meet the financial gap of $1.4 million annually, NewView works diligently to secure charitable gifts.
One time or monthly gifts made on our website – or mail to NewView Oklahoma, Atten: Development, 501 N. Douglas Avenue, Oklahoma City, OK 73106
• Memorial Gifts – Make a gift in honor or memory of someone special.
• NewView can accept gifts of stock, bonds and mutual funds.
• Corporate Matching – NewView accepts donations from corporate matching gift programs. Please contact your employer’s Human Resource Department to explore how you can double your donation!
• Donate your vehicle.
• If you have any questions about giving options, please contact Sarah Frey, Senior Director of Development,
Volunteer opportunities include working with children and youth at our OWL and Transition Camps, volunteering with our Veterans groups, helping with our arts programs and so much more. Complete a Volunteer Interest Form on our website or email: for more information.
Financial Summary
Projected Revenue $27,855,399.00
Projected Expenses $26,411,047.00
History and Background
Former Names
Oklahoma League for the Blind2009
Year Founded 1949
IRS Ruling Year 1951
State Registration Expiration Feb 2019
Mission NewView Oklahoma is a private, non-profit agency founded in 1949 to empower blind and vision impaired individuals to achieve their maximum level of personal independence through vision rehabilitation, employment and community outreach.
Established in 1949, NewView’s employment program has evolved from a small operation providing 40 jobs to one that now employs 150 blind adults in Oklahoma and nationwide through manufacturing and direct service contracts. Our success in providing blind employment is a result of our commitment to providing rehabilitation training that empowers the blind with independent living skills.
With offices in Oklahoma City and Tulsa, NewView’s Low Vision Rehabilitation Program uses a medical model that combines low vision optometry with occupational therapy to help people best use their remaining vision to live independently. Results from an extensive optometric exam are used to develop a training plan that helps clients regain their ability to read, cook, take medications and maintain their home. Other services include assistive technology training, Braille, support groups and job placement and training.
Partnerships with community organizations provide opportunities that would otherwise be unavailable, such as youth summer camps, rowing and visual arts. An advocate for the blind and careful steward of human and financial resources, NewView is now accredited by the National Accreditation Council (NAC) in recognition of our delivery of the highest quality rehabilitation, employment and education services for the blind
Estimates show that 500,000 Oklahomans are impacted by vision loss. Only 34.8% will earn a high school diploma and 74% will be unemployed. 40% of seniors in Oklahoma nursing homes reside there simply because of their vision.
NewView is the only private agency dedicated to the needs of the blind and the sole in-state provider of low vision services. Patient data verifies that NewView’s services help over 90 percent of clients achieve positive outcomes.
Our unique programs and services provide meaningful employment for working age adults, visually impaired children with the training and support they need to thrive emotionally and academically and seniors with the ability to live independently and safely age in place in the comfort and familiarity of their own home.
93 percent of NewView’s operating budget is comprised of earned income generated from the sale of products and services. These monies support the employment program which provides employees competitive wages and full benefits packages. On the other hand, the rehabilitation program is supported by charitable gifts, supplemented by earned income from medical reimbursements and monies from the employment program, when available.
While NewView accepts Medicaid, Medicare and private insurance, income from these sources only covers approximately 30 percent of the total costs incurred by NewView to provide clients with all the services they need. Moreover, at least 30 percent of our clients are considered to be underserved and do not have the resources to pay for services. The cost to NewView in uncompensated services is approximately $1.4 million annually. To fill the financial gap, NewView works diligently to secure charitable contributions.
NewView is committed to providing rehabilitation services to all people challenged by vision loss. Charitable gifts ensure that NewView is able to provide every client with all the services they need to achieve their full capacity for independence.
Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide
As a statewide organization that serves blind and visually impaired individuals from birth through the elderly, NewView serves more than 5,300 clients who live in all 77 counties of Oklahoma and in 16 states nationwide.
Service Categories
Secondary Organizational Category Employment/Employment Preparation & Procurement
Tertiary Organizational Category Health Care/Rehabilitative Care
For six decades, NewView Oklahoma has been successful in identifying and securing employment opportunities for blind and visually impaired working age adults. As the largest employer of blind and vision impaired  adults in the state, NewView Oklahoma provides more than 150 jobs for the blind and visually imparied through in-house manufacturing and a growing number of service contracts with major employers at the local, state and federal level including: 
Hose production:  Primary supplier of fire hoses for the U.S. Forestry Service
Kitting:  Full line of first aid kits used by fire and police departments; rations for the military.
Vinyl Conversion:  Thousands of pounds of raw vinyl are converted into shower curtains used by universities, hospitals and government agencies.
Business services:  Switchboard/call center management, data entry, warehousing, inventory control and mailroom services.




Population Served People/Families with of People with Physical Disabilities Adults At-Risk Populations
Combining low vision optometry with specialized therapies, NewView’s medical model of service delivery teaches visually impaired persons how to maximize their remaining sight to live independently. Clients begin treatment with an extensive eye exam. Using data from the exam, a rehabilitation plan is designed which includes:
• Occupational Therapy – Training enables clients to read, cook, take medications, maintain their home and use adaptive tools to accomplish normal daily tasks.
• Mobility Instruction: Sighted guide and cane techniques enables clients to move safely and confidently in their home, work, school and social environments.
• Neuro-Therapy: NewView is the only program in the country with therapy team dedicated to working with vision issues resulting from neurological issues.
• Computer Assistive Technology Training: Skills in navigating a computer to send email, access documents and learning materials, complete school assignments, search for employment, fill out job applications and manage their finances.
• Enrichment Programs: Support groups, art and rowing programs improve the quality of life for people challenged by vision loss.
Population Served Adults Elderly and/or Disabled Children and Youth (0 - 19 years)
The goal of the NewView Summer Camps Program is to provide visually impaired youth with rewarding experiences that instills in them self-confidence and the belief that they can succeed in life as blind adults. 
Teen Camp: NewView hosts a four-day overnight camp for visually impaired teens at Lake Tenkiller. Themed around water sports, blind teenagers will experience the thrill of water skiing, wake boarding, swimming and sailing under the guidance of world-renowned adaptive water sports instructors.
Youth Camp: Blind youth ages 8-13 enjoy a week of fun, friend making and new learning experiences during a week-long residential camp. Held on the campus of a local university, campers enjoy field trips, swimming, crafts, picnics and other exciting experiences.
Keys to Work Summer Institute: Keys to Work is a job readiness program that prepares blind young adults to enter the workforce and live independent lives. Participants learn daily living, computer and job skills through real-world experiences in a camp like environment.
Population Served People/Families with of People with Disabilities K-12 (5-19 years)
More than 500 visually impaired veterans have benefitted from NewView’s life changing low vision rehabilitation services since 2008. Occupational therapy, mobility training, computer technology and job training ensures that blind veterans are able to maintain their independence, work productively and live the full, productive lives they so justly deserve.
The Veteran Independence Through Adaptive Living (VITAL) support group helps mitigate the isolating effects of blindness by reconnecting veterans with their peers and the community. Working in partnership with the Veterans Administration in Oklahoma City, the group meets once a month at NewView’s Oklahoma City office to have lunch, share stories, enjoy a guest speaker and learn about resources that will improve their quality of life. Quarterly outings to visit military bases, museums and sporting events provide much needed outlets to socialize and enjoy the company of their peers. Representing every major war since World War II, participants are also honored for their service at a Veterans Day luncheon.
Population Served Adults Aging, Elderly, Senior Citizens Unemployed, Underemployed, Dislocated
Creative Visions: NewView Oklahoma proudly offers an artistic outlet to blind and visually impaired individuals! Creative Visions hosts art classes for adults and children. Sessions are generally six, consecutive weeks that meet for 90 minutes. A partnership with the Oklahoma City Museum of Art, Creative Visions offers classes that are taught by local, professional artists and have included Installation Art, 3-D Mixed Media, fused glass, textiles and mosaics, sketching and drawing in charcoal, pencil and pastels, and acrylic marbling.
Dragon Boating: Through a partnership with the Oklahoma City Boathouse Foundation, blind and visually impaired adults have the thrill of rowing on the Oklahoma River! 10-person teams practice once weekly in the spring and fall in preparation for corporate competitions held at the Oklahoma Regatta and Riverfest!
Population Served Adults Aging, Elderly, Senior Citizens K-12 (5-19 years)
CEO/Executive Director
CEO/Executive Director Lauren Branch
Start Date Apr 1997
Senior Staff
Brenda BennettVP of Marketing and Communications
Sarah FreySenior Director of Development
Ronita JonesSenior Director of Clinical/Rehabilitation Services
Ben KnollesDirector of IT & Assistive Technology
Dennis LoneyVP, Operations & Business Development
Masumi WardDirector of Human Resources
John WilsonChief Financial Officer
Number of Full-time Staff 150
Number of Part-time Staff 10
Number of Contract Staff 0
Number of Volunteers 150
Staff Retention Rate 10
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Organizational Plans
Fundraising Plan Under Development
Policy against commission-based compensation for fundraising consultant No
Communication Plan Under Development
Strategic Plan Under Development
Management Succession Plan No
Organization Policies and Procedures No
Board Chair
Name Mr. Patrick Rooney
Company Affiliation First Oklahoma Bank
Term Jan 2018 to Dec 2019
Board of Directors
List Current as of Oct 01, 2018
Board of Directors List
Dan Bales President/Founder, GiANT Capital, RetiredVoting
Josh Buss Neighborhood Services OrganizationVoting
Daniel Corbett MDThe Eye InstituteVoting
Joanne Davis Tinker Airforce BaseVoting
Brennan Dolan Community VolunteerVoting
Mike Dover Variety Healthcare, Retired DirectorVoting
Sam Fulkerson Ogletree DeakinsVoting
Sarah Hansel Hall EstillVoting
Dawn Holsted ODnJoy VisionVoting
Darren Lister EGR Construction, Inc.Voting
Lisa McLaughlin Ed.D.Retired EducatorVoting
Erik C. Motsinger Childers & Motsinger, P.C.Voting
Gus Pekara RetiredVoting
John Power Power ConsultantsVoting
James P. Robertson Western IndustriesVoting
Gen (Ret) Ben T. Robinson Sentry One, LLCVoting
Patrick Rooney First National Bank of OklahomaVoting
JT Young TMA SystemsVoting
Board Demographics - Ethnicity
African American/Black 1
Caucasian 17
Board Demographics - Gender
Male 14
Female 4
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Advisory Board
Advisory Board Members
Ms. Mary Blakenship Pointer Republic Bank & Trust
Mr. John Graves Cyclonic Valve Co.
Mr. Mark Nance American Fidelity
Dr. Nabil Srouji Oklahoma Retina, PLLC
Dr. Greg Winters Canadian Valley Technology Center
Current Fiscal Year
Fiscal Year Oct 01, 2018-Sept 30, 2019
Current Year Budgeted Total Income $27,855,399
Current Year Budgeted Total Expenses $26,411,047
IRS Letter of Determination
Prior Three Years' Financial History
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201720162015
Total Revenue$24,205,201$33,732,239$21,662,604
Total Expenses$23,440,877$29,647,812$20,907,077
Revenue Less Expenses$764,324$4,084,427$755,527
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions------
Investment Income, Net of Losses$25,076$8,036$773
Unrealized Gain/Loss($1,992)($66,883)($24,466)
Membership Dues------
Special Events$144,657$117,241$92,985
Revenue In-Kind------
Expense Allocation
Fiscal Year201720162015
Program Expense$21,025,526$27,710,693$19,414,203
Administration Expense$1,921,286$1,523,009$1,172,853
Fundraising Expense$494,065$414,110$320,021
Payments to Affiliates------
Total Revenue/Total Expenses1.031.141.04
Program Expense/Total Expenses90%93%93%
Fundraising Expense/Contributed Revenue342%353%344%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$14,249,680$13,676,280$8,017,486
Current Assets$3,688,108$2,746,112$2,100,237
Long-Term Liabilities$1,497,480$1,487,480$39,779
Current Liabilities$1,991,806$2,192,724$2,066,058
Total Net Assets$10,760,394$9,996,076$5,911,649
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities1.851.251.02
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets11%11%0%
Funding Sources
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountEarned Revenue $21,980,061Earned Revenue $30,060,732Earned Revenue $20,017,383
Second Highest Funding Source & Dollar AmountContributions $1,574,840Contributions $4,101,823Contributions $1,377,562
Third Highest Funding Source & Dollar AmountOther $482,559Special Events $117,241Special Events $92,985
Endowment? Yes
Endowment Spending Policy Percentage
Endowment Spending Policy Percentage (if selected) 5 %
Credit Line? Yes
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Purchase and renovation of a 20,000 square foot building at NW 43rd & Classen to house NewView's low vision clinic and rehabilitation program.
Campaign Goal $4,000,000
Campaign Dates June 2016 to Dec 2018
Amount Raised To Date 3589963 as of Oct 2018
Capital Campaign Anticipated in Next Five Years? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from the IRS Form 990s.
Notes:  In fiscal year 2015, a prior period adjustment was included in the financials "Other" revenue of $741,554.  Also, a change in beneficial interests in net assets per Schedule O in the following fiscal years 2017, 2016 and 2015 were $185,921, ($519,239) and ($542,191), respectively.
Contributions may include foundations and corporations when the breakout was not available.
The financial information presented is obtained from the following sources: IRS Form 990, independent audit reports, financial statements – board approved when available, and supplemental information from the organization. We do not warrant or guarantee the timeliness, errors or inaccuracies. With respect to information regarding financial performance, nothing on this website should be interpreted as a statement or interpretation by OCCF staff.
Organizations with a GiveSmartOKC profile are responsible for updating information annually within 45 days following the end of their fiscal year.

Address 501 N Douglas Ave
Oklahoma City, OK 73106
Primary Phone 405 232-4644
Contact Email
Give with Credit Card
Give to Endowment
CEO/Executive Director Lauren Branch
Board Chair Mr. Patrick Rooney
Board Chair Company Affiliation First Oklahoma Bank