deadCENTER Film Festival
726 W. Sheridan Ave.
Suite 170
Oklahoma City OK 73102
Tax Exempt Status Public Supported Charity
Mission Statement

The Mission of the deadCENTER Film Festival is to Promote, Encourage, and Celebrate the Independent Film Arts.

deadCENTER Outdoor Screenings; Photo by Justin Brotton.
Contact Information
Contact Name Lance McDaniel
Contact email info@deadcenterfilm.org
Address 726 W. Sheridan Ave.
Suite 170
Oklahoma City, OK 73102
Phone (405) 246-9233
Fax 405-843-4687
County Oklahoma County
How to Give
Donate with Credit Card http://www.deadcenterfilm.org/donate/
Other ways to donate, support or volunteer deadCENTER is eager to discuss other channels of giving as they present throughout the year. Please contact the office at 405.246.9233 or info@deadcenterfilm.org to discuss volunteer opportunities, in-kind donations, or sponsorships.
Financial Summary
 
 
Projected Revenue $621,000.00
Projected Expenses $598,600.00
History and Background
Year Founded 2001
IRS Ruling Year 2004
State Registration Expiration Apr 2014
Statements
Mission

The Mission of the deadCENTER Film Festival is to Promote, Encourage, and Celebrate the Independent Film Arts.

Background The deadCENTER Film Festival was founded in 2001 by Justan and Jayson Floyd, who hosted a one night screening of short films from Oklahoma filmmakers at City Arts on the State Fairgrounds. Their mother provided hot dogs and snacks for the 50 film fans that showed up.

The festival moved to the University of Central Oklahoma in 2002. In 2003, Executive Director Melissa Scaramucci relocated the festival to downtown Oklahoma City, cementing our location in the dead center of Oklahoma and America. That year also welcomed Kim Haywood to the team as a volunteer. Kim became deadCENTER’s first paid employee in 2006 and is still running the show as Director of Programming and Festival Director to this day.

In 2004, Melissa Scaramucci moved over to become head of programming. Cacky Poarch stepped into the Executive Director roll for an astounding 7 years, most of those as a full-time volunteer.

Brian Hearn, Film Curator for the Oklahoma City Museum of Art, joined deadCENTER from its inception, leveraging his relationships with independent distributors to increase the profile of the festival and attract bigger international films. Executive Director Lance McDaniel and Features Programmer Kevin Ely joined the deadCENTER team in 2010 after volunteering for 5 years in programming, events and production. And, Shorts Programmer Sara McCombs and Program Coordinator Alyx Picard joined the deadCENTER team in 2011 after several years of managing the box office and host committee respectively.

For the past 3 years, the deadCENTER Education program has reached thousands of students around the state, partnering with the Chickasaw Nation, the Oklahoma Film and Music Office and Oklahoma City Community College to inspire the next generation of filmmakers. In 2012, deadCENTER added a Distribution Forum so that every accepted filmmaker could meet with Sales Agents and Distributors at the festival. And, we launched the Oklahoma Film Icon Award to recognize the contribution of Oklahomans to the film industry.

Since our humble beginnings in 2001, deadCENTER has become Oklahoma’s largest film festival and one of the “20 Coolest Film Festivals in the World” according to MovieMaker magazine. While still presenting the best of Oklahoma films, deadCENTER has grown into an international festival, featuring over 1,400 films from around the world and all over the United States. Last year’s festival attracted 15,000 fans to downtown Oklahoma City. But, throughout the years, deadCENTER has remained dedicated to providing our filmmakers and audiences with the best possible experience, with great films, interesting filmmaker panel discussion and amazing parties.
Impact
Last year, deadCENTER's free high school education program reached 3,000 students from over 30 different rural, urban and suburban schools. Admissions at our annual festival were up 40% to 15,000. And, we were selected by MovieMaker magazine as one of the top 50 festivals in the world out of more than 6,000 film festivals world wide.
  
Our goals moving forward include expanding the education program to different rural areas around the state, hosting weekend film festivals in regional centers like Ardmore, Altus and Enid, and establishing a stronger connection with working film professionals in Los Angeles and New York.  
Needs
Top Five Needs
 
Blow up screen and projector for traveling festival - $10,000
Custom interactive database for sponsor and ticket management - $8,000
Financial Audit - $6,000
Year round education sponsor - $20,000
National advertising program - $10,000
CEO/Executive Director Statement
Before becoming Executive Director of Oklahoma's deadCENTER Film Festival, I was a volunteer for 5 years in programming and events and an independent filmmaker that had screened three films in the festival. Compared to other film festivals, deadCENTER is the most filmmaker focused, empowering festival on the circuit. We attract big name filmmakers as well as first timers, and all are treated like stars. We set up meetings with distributors, we help with press and media and we create fun networking opportunities that allow young filmmakers to find jobs on bigger films and further their craft. As Oklahoma's largest film festival, we are the biggest networking opportunity in the state and act as a hub for film productions and crew members around the state. 
 
As an arts non-profit in Oklahoma City, we provide a fresh, modern entry point for supporting the arts. Young people love movies. Getting involved with deadCENTER allows them to step into community involvement where they are comfortable. Then, they meet other arts enthusiasts and branch out into more of the traditional arts. And, because of the celebrity nature of films, we also attract national press and attention not always possible for other arts organizations.  
Area Served
Area Served
Geographic Area Served
Oklahoma - Statewide
Service Categories
Secondary Organizational Category Arts,Culture & Humanities/Arts & Culture
Tertiary Organizational Category Arts,Culture & Humanities/Arts Education
Programs
Description deadCENTER is Oklahoma’s largest film festival and one of the 20 “Coolest” festivals in the world according to MovieMaker magazine. For the past 12 years, we have featured thousands of films from around the world and all over the United States. From hilarious comedies and insightful documentaries to scary horror films and intense dramas, deadCENTER selects a broad slate of films each year to cater to our surprisingly diverse audience.

Our mission is to promote, encourage and celebrate the independent film arts. We accomplish this mission with a renowned festival each June, a year round education program and screenings throughout the year in partnerships with museums and various arts organizations.

And, because our festival is run by working filmmakers, we design our festival to cater to the needs and wants of all types of filmmakers, from first time student short directors to established veterans like Spike Jonze, who opened our festival in 2010, or Nick Cassavetes, who served as judge for our 2011 festival.
Strategy
Population Served Adults Families General/Unspecified
Description deadCENTER is a firm believer in the power of education. So, each fall, we travel around the state to different schools to lead classes on film production, script writing, film festivals and basic storytelling. Over the past two years, we have connected with more than 3,000 students of all ages from small rural towns to big city schools.

For younger students, we use short animated, narrative and documentary shorts to discuss the elements of basic storytelling, from picking topics to creating compelling characters to introducing conflict in the story.

For middle and high school students, we walk through the entire film production process from script to screen, laying out the different departments and skills that make up a film set. And, we explore the various film education opportunities available in and outside of Oklahoma.

For college students, we focus more on storytelling and creating student shorts that can be competitive on the film festival circuit. We go over distribution models and discuss the advantages of festivals versus online distribution.

If you are interested in having deadCENTER come to your school, please email us at info@deadcenterfilm.org.
Strategy
Population Served Children Only (5 - 14 years) Adolescents Only (13-19 years)
CEO/Executive Director
CEO/Executive Director Lance McDaniel
Start Date Aug 2010
Email lance@deadcenterfilm.org
Experience

Lance is an independent filmmaker that has worked on 13 feature films as a writer, director, producer, 1st AD, and other crew positions. Lance volunteered for deadCENTER for five years in programming and events before joining the team as Executive Director in 2010.

Lance wrote and directed the Chris Kattan comedy,Crazy Enough, which opened the Los Angeles Comedy Fest and won Best Narrative Feature at the Tulsa United Film Festival, Best Comedy Feature at the Bare Bones Film Festival and Best Director at the Trail Dance Film Festival. Lance’s documentary about the 2010 governor’s race,First & Female, was nominated for 2 Regional Emmy Awards. And, his latest feature, Light from the Darkroom, is a religious thriller set in Panama that will come out in 2014. 

Prior to working in film, Lance spent 15 years as an internet consultant in London, New York and San Francisco. He created and managed the original websites for Levi’s, Starbucks, Kinko’s, McDonalds, Star Wars, GE, Harley Davidson, British Airways, Virgin Airlines and Walt Disney World. Lance has a Masters of Liberal Arts in Film from Oklahoma City University and a Communication degree from Stanford University, where he was senior class president and recently served as Event Chair for his 20 year reunion.

Senior Staff
NameTitle
Kim HaywoodDirector of Programming/Festival Director
Alyx PicardHead of Operations/Festival Coordinator
Staff
Number of Full-time Staff 3
Number of Part-time Staff 0
Number of Contract Staff 5
Number of Volunteers 300
Staff Retention Rate 100
Are professional development opportunities provided? Yes
Does CEO/Executive Director have formal evaluations? Yes
Management reports to board? Yes
Organizational Plans
Fundraising Plan Yes
Policy against commission-based compensation for fundraising consultant Yes
Communication Plan Yes
Strategic Plan Yes
Number of Years Strategic Plan Considers 5
Date Strategic Plan Adopted Jan 2010
Management Succession Plan Yes
Organization Policies and Procedures Under Development
Board Chair
Name Xavier Neira
Company Affiliation Manhattan Construction
Term Dec 2012 to Nov 2013
Board of Directors
List Current as of Sept 06, 2013
Board of Directors List
NameAffiliationStatus
Sherry Blanton Real Estate AgentVoting
Melanie Burns EntrepreneurVoting
Denise Castelli Limelight ProductionsVoting
Denise Castelli Limelight ProductionsVoting
Art Cotton Voting
Karen Delaney Community VolunteerVoting
Susan Dunham Capstone Financial GroupVoting
Judy Federa PR, Marketing and Strategic Planning ConsultantVoting
Shannon Fudge CMRVoting
Chris Hargrove Devon EnergyVoting
Ciane Hogan Real Estate HoldingsVoting
Brent Johnson Feller Snider Law FirmVoting
Carol Johnson Community VolunteerVoting
Ryan Johnston Industry EnterprisesVoting
Lenice Keim ChesapeakeVoting
Anthony McDermid TAP ArchitectureVoting
Whitney Moss Companion Home Health and HospiceVoting
Xavier Neira Manhattan ConstructionVoting
David Portman CB Richard EllisVoting
Sarah See See DesignsVoting
Dick Tanenbaum Gardner Tanenbaum HoldingsVoting
Standing Committees
Board Development / Board Orientation
Finance
Executive
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Current Fiscal Year
Fiscal Year Dec 01, 2012-Nov 30, 2013
Current Year Budgeted Total Income $621,000
Current Year Budgeted Total Expenses $598,600
Financial Documents
IRS Letter of Determination
Prior Three Years' Financial History
Expense Allocation
Fiscal Year201220112010
Program Expense$384,272$377,765$330,024
Administration Expense$112,644$107,702$93,084
Fundraising Expense$12,980----
Payments to Affiliates------
Total Revenue/Total Expenses1.061.041.01
Program Expense/Total Expenses75%78%78%
Fundraising Expense/Contributed Revenue3%0%0%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$54,674$25,553$5,394
Current Assets$54,674$25,553$5,394
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$54,674$25,553$5,394
Solvency
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets0%0%0%
Funding Sources
Top Funding Sources
Fiscal Year201220112010
Top Funding Source & Dollar AmountIndividuals $466,650Individuals $426,444Individuals $368,221
Second Highest Funding Source & Dollar AmountEarned Revenue $53,702Earned Revenue $75,796Earned Revenue $58,184
Third Highest Funding Source & Dollar AmountSpecial Events $18,665Other $3,386 --
Endowment? No
Credit Line? No
Reserve Fund? Yes
Capital Campaign
Currently in a Capital Campaign? No
Comments on Financials
Foundation Staff Comments
All prior year financial information is from IRS Form 990s. 
Address 726 W. Sheridan Ave.
Suite 170
Oklahoma City, OK 73102
Primary Phone 405 246-9233
Contact Email info@deadcenterfilm.org
CEO/Executive Director Lance McDaniel
Board Chair Xavier Neira
Board Chair Company Affiliation Manhattan Construction

 

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